CINCINNATI, Feb. 1 /PRNewswire-FirstCall/ -- Today Procter & Gamble (P&G) announced that its revolutionary dish care product Dawn(R) Direct Foam has set a new Guinness World Record for "Largest Dish Ever Washed." Helping set the record on February 1 in Phoenix was legendary football star Emmitt Smith who cleaned the giant plate, which measured 10 feet in diameter.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF088 )
The dish was filled with potato skins and chili and topped with sour cream to mimic a traditional sporting event snack, and was then cleaned in under three minutes by the football hero. Emmitt's game winning combination involved a bottle of Dawn Direct Foam, a sponge and a bucket of water.
"I'm always up for a good challenge and when Dawn asked me to tackle this dish with just one bottle of Dawn Direct Foam to set a Guinness World Record I couldn't wait to get started," said Smith. "I'm happy that Dawn and I were able to set the record and my wife is happy that at least I'm doing someone's dishes," said Smith.
After the record was set amidst excited football fans and spectators, the dish was displayed at Majerle's in downtown Phoenix.
"We are thrilled that Dawn Direct Foam and Emmitt Smith were able to set the record for the largest dish ever washed, a feat which also demonstrates to consumers the strength of this product," said Glenn Williams, external relations manager for Procter & Gamble. "Dawn Direct Foam is truly a breakthrough as it can not only successfully clean a 10-foot dish, but can also clean a sink full of your messy dishes with just one pump," he added.
Dawn Direct Foam comes in three scents: Fresh Rapids, Citrus Kick and Lime Surge, retails for $3.25 and is available with a "Love Me or Your Money Back Guarantee" at mass retailers and merchandisers nationwide.
To learn more about the product, please visit http://www.dawn-dish.com/. About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.
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