BURBANK, Calif., Feb. 3 /PRNewswire/ -- In response to the overwhelming demand for its 3-D feature version of Walt Disney Pictures' "Hannah Montana & Miley Cyrus: Best of Both Worlds Concert," and the film's record breaking opening weekend (2/1-3) performance as the nation's #1 film with an astounding three-day tally of $29 million, Disney is extending the length of the film's theatrical run, it was announced today by Mark Zoradi, president, Walt Disney Studios Motion Pictures Group. The Disney Digital 3-D(TM) feature length concert film, which also features a special appearance by the enormously popular Jonas Brothers, will now play extended engagements. The film bowed in 683 3-D venues on February 1 and established a new industry record not only for Super Bowl weekend but for a Digital 3-D film opening with a per screen average of over $42,000 and a CinemaScore rating of "A".
Commenting on the announcement, Zoradi said, "Audience reaction for the Disney Digital 3-D presentation of 'Hannah Montana & Miley Cyrus: Best of Both Worlds Concert' has been so overwhelming that we've decided to extend the film's theatrical run. The extra playing time will give more fans a chance to see their favorite performer in an exciting new way that brings the concert experience to life on the big screen. It will also accommodate those fans who want come and enjoy the experience again. Miley is clearly one of today's most exciting, talented and charismatic performers, and we're delighted that her fans are having such a great time with this entertaining and innovative 3- D adventure."
"Hannah Montana & Miley Cyrus: Best of Both Worlds Concert" in Disney Digital 3-D(TM) was directed by Disney veteran Bruce Hendricks, and produced by Art Repola. Acclaimed director Kenny Ortega (the "High School Musical" films), conceived and produced the actual concert tour, and makes a special guest appearance in the film. Seven state-of-the-art 3-D digital cameras, provided by Cameron/Pace Designs (and utilizing the same innovative technology being used on James Cameron's upcoming 3D film, "Avatar") were used in the making of the film. Mitch Amundsen ("Transformers" and Martin Scorsese's upcoming documentary, "Shine a Light") served as director of photography, and Michael Tronick ("Hairspray") was the editor.
About "Hannah Montana"
The hit Disney Channel series "Hannah Montana" is a global triumph, reaching over 164 million unique total viewers worldwide and ranking for two consecutive years as the #1 series among kids 6-14 on U.S.cable TV. The series is seen on 27 Disney Channels and free-to-air broadcasters around the world, on the ABC Television Network's Saturday mornings and in six languages via streaming broadband video on DisneyChannel.com. Episodes are also available on the iTunes Music Store. The series star, talented 15-year-old Miley Cyrus, has multiple projects at The Walt Disney Company spanning TV, Music, Consumer Products and Studio divisions. The #1 ranking "Hannah Montana" soundtracks are the biggest, fastest success the pop album charts have seen in years, with combined sales of over 8 million CDs to-date. "Hannah Montana" songs dominate Radio Disney Top 30 chart, a ranking driven exclusively by listener requests. The sold-out 70-date concert tour, Hannah Montana/Miley Cyrus: Best of Both Worlds, was among the top grossing tours of 2007. An extensive line of "Hannah Montana"-inspired merchandise is available at mass retailers including a custom shop at Wal-Mart, episodic compilation DVDs which have sold 2.5 million units to-date. A popular junior novel series has sold over 3.7 million books globally and "Hannah Montana" videogames for Nintendo DS and Wii platforms have sold 1.7 million games in the U.S.
