NEW YORK, Feb. 4 /PRNewswire-FirstCall/ -- Omnicom Media Group today announces the appointment of Thomas Rocco as President and CEO of Singer Direct, OMG's full-service direct marketing agency. Previously Managing Director of Sales for OMG's U.S. Strategic Business Units, Rocco will take the helm at Singer Direct, effective immediately.
"The Singer family has worked hard over the past 27 years in building a successful direct marketing company," said Jill Botway, President of Omnicom Media Group's U.S. Strategic Business Units. "Now is a great opportunity to utilize Tom's strengths in partnership building, sales and marketing, and business management to lead Singer Direct into the next phase of its evolution."
Rocco is based in New York and reports to Botway, who heads Omnicom Media Group's U.S. Strategic Business Units, highly specialized client service companies in businesses such as direct, search and touchpoint media.
Before joining OMG, Rocco held the position of Executive Vice President Sales and Marketing at TNS Media Intelligence. Prior to TNS, he was President of CTN Media Group, a premier cable/satellite network delivered to over 800 colleges across the U.S., until its sale to Viacom/MTV, now known as MTVU. His background also includes management positions at Discovery Communications, NBC Television Network, WNYW (Fox Television) and ABC Radio Network.
About Omnicom Media Group
Omnicom Media Group is the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialized companies in areas including search engine marketing, branded content production, asset barter, out-of-home media, insert media and discount newspaper. Omnicom Group Inc (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
