RIO DE JANEIRO, Brazil, Feb. 18 /PRNewswire-FirstCall/ -- MSN has entered into a partnership with Bolsa de Mulher, a company for female solutions focused on developing contents, services, communities and tools related to the female universe. Canal Mulher ( http://msn.bolsademulher.com/ ) of MSN.com.br portal will have special articles on many subjects discussed by Bolsa, such as love, sex, pregnancy, beauty, home and family, style, finance for women and other. In addition, Canal gets room for communities with forums, blogs, articles, videos, etc, promoting the interaction among readers about their life experiences. Bolsa de Mulher is the first female social network in Brazil.
The strategy adopted by MSN portal follows the increase of female interest in the Brazilian web. In 2000, women represented 37% of the total people who purchased products via Internet. Currently, this figure raised to 45%. The products themselves have changed as well -- former absolute leaders (books, CDs, DVDs, consumer electronics, audio and video) are being replaced, little by little, by perfumes, cosmetics, personal care, home appliances and portable electronic devices. The MSN home page, the most visited in Brazil since August 2007, according to Ibope/NetRatings, expects to attract a greater number of internet users with specialized news. "The alliance strengthens the market renovation scenario, in which the woman has an important role in purchase decisions, based on solid information and deep analysis, which the portal and Bolsa de Mulher will offer", says Andrea Fornes, executive producer of the portal.
To Andiara Petterle, Bolsa de Mulher's CEO, the partnership with MSN portal reinforces the importance of women in the online market. "Our challenge is to acknowledge internet users' style and develop contents to make their lives easier and happier", says Andiara. "The partnership allows attracting more users and offering practical solutions to what they are looking for", she says.
About Bolsa de Mulher
Bolsa de Mulher, in which Ideiasnet holds 93% of interest, is a company for female solutions. It is the first social network for females in Brazil, with over 2 million readers per month. At Bolsa de Mulher.com, women interact by means of groups of interest, get information on current subjects brought up by experts and try out interactive tools. Users can also develop their own contents, create personal web pages and post pictures and comments, as well as to leave messages. All these tools are available on a pleasant and easy- surfing interface, built so that women have their exclusive space.
About Microsoft Online Services Group
Online Services Group is the Microsoft's division responsible for the company's state-of-the-art technologies for the Web, including services of Windows Live, Live Search and MSN Portal of contents. Windows Live is a set of software and Internet services designed to bring together, in a single place, personal interests and information, with security and protection features for computers, devices and the Web.
According to the rank of brands in the "Portals and Communities" category (which includes applications) of Ibope/Nielsen NetRatings report of December 2007, Windows Live and MSN recorded an 82.4% reach in the Brazilian home Internet. According to this survey, they also have the greatest online presence index of individual users in Brazil, with 22.4% of the total. In addition, MSN Portal's home page records the highest audience level in the country, with a 36% reach and the alert service, available in the portal, which has already achieved over 100,000 subscriptions in six months.
Windows Live Messenger leads the instant messaging category in Brazil and worldwide, with 75% of penetration, reaching over 33 million Internet users in the country. Windows Live Search is among the greatest search tools in Brazil and Windows Live Hotmail is the most used webmail -- representing a universe totaling 30.
Contact:
Priscila Leal
5521-3206-9263
