NAPA, Calif., Feb. 22 /PRNewswire/ -- Diageo Chateau & Estate Wines Company, a leading producer of premium wines, and a sponsor of the Elton John Aids Foundation, will provide wines by Sterling Vineyards for the EJAF gala dinner and Academy Awards Viewing Party and a spectacular wine-themed lot for the live auction. Following the telecast viewing, guests will participate in an exclusive live auction to benefit the Foundation. DC&E has donated two one-of-a-kind nine-liter bottles of Sterling Vineyards 2004 Red Carpet Reserve(R) Cabernet Sauvignon and 2006 Gold Standard Reserve Chardonnay, the custom wines created exclusively for the Academy Awards. These unique bottles were commissioned for the EJAF auction and will be the cornerstones of a deluxe auction lot including: a three temperature control wine cellar stocked with 150 bottles of DC&E wines and an incredible wine country weekend for ten people, complete with croquet tournament, wine blending sessions and gourmet dinner with celebrity chef Joey Altman.
Diageo Chateau & Estate Wines will continue to provide wines for all EJAF annual fundraising events in the US as well as financial donation to the organization's global efforts to support HIV/AIDS prevention and service programs. Through successful fundraising, special events and voluntary contributions, the EJAF has raised over $125 million to provide grants to worthy HIV/AIDS prevention programs in 55 countries. Diageo Chateau & Estate Wine brands have shown consistent commitment to similar goals with support of the Human Rights Campaign, Broadway Cares/Equity Fights Aids, Dining Out for Life and regional AIDS support groups.
"We are very excited to continue and expand our longstanding support of organizations that work to raise funds and awareness for HIV/AIDS," said Neil Tallantire, Senior Vice President of Marketing, for Diageo Chateau & Estate Wines. "In the US alone, there are over one million people living with AIDS and the Elton John AIDS Foundation is doing critical work in the fight against this disease. We look forward to continue our continued alliance."
Established in 1992, the Elton John AIDS Foundation is one of the world's leading nonprofit HIV/AIDS organizations. Focusing on the support of community based prevention education programs, harm reduction programs, and direct services to those living with HIV/AIDS, the organizations outreach efforts include physical and mental health services, HIV testing and counseling, food distribution, assisted living services, social services and volunteer recruitment and support. For more information about EJAF, log onto to http://www.ejaf.org/.
Diageo Chateau & Estate Wines is part of Diageo, the world's leading premium drinks business. DC&E produces and markets Sterling Vineyards, Beaulieu Vineyard, Sterling Vintner's Collection, the Chalone Wine Group brands, Solaris, and Blossom Hill, as well as the French wines of Barton & Guestier.
DC&E is also a leading importer of classified Bordeaux in the U.S. and F.E. Trimbach wines from Alsace. A collection of Burgundy estate-bottled wines and several other fine European wines complement the selection. Diageo's broader business includes Smirnoff Vodkas and flavored malt beverages, Guinness, Bailey's Irish Cream, Crown Royal, and Captain Morgan Original Spiced Rum, as well as many other of the world's leading premium drinks brands. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). Please enjoy our quality responsibly.