Sapient Interactive, the marketing services group of Sapient
(NASDAQ: SAPE), today announced it will sponsor an executive panel
discussion at the South by Southwest Interactive Festival, a leading
festival taking place March 7-11 in Austin, TX that targets Web
technology innovators and digital creatives from across the globe.
Moderated by digital pioneer Clement Mok, the panel will explore
whether analytics help or hinder creative design.
The panelists, senior executives from Sapient Interactive, Google and advertising agency Modernista!, represent a range of views across the advertising and interactive marketing spectrum.
"The interactive industry is in constant, rapid motion, spawning new ideas, technologies and techniques each and every day. Keeping up with these developments is a huge challenge for any member of this community," said Sapient Chief Creative Officer Gaston Legorburu, who will represent Sapient Interactive on the panel. "We are looking forward to spicing up the dialog at this year's SXSW Interactive Festival by challenging traditional assumptions around analytics. Hopefully, people walk away with a better understanding of the opportunities that exist, as well as some best practices."
Details on Sapient-Sponsored Panel -0- What: Analytics: The Elephant in a Creative Designer's Living Room This panel discussion will focus on whether analytics drives or kills good creative. The four panelists, who come from very different backgrounds - analytics, design, software publishing, and interactive marketing - will deliver an engaging and multi-perspective debate on the topic. Who: Panel Moderator: Clement Mok, Consultant and Former Creative Director at Apple Panelist: Gaston Legorburu, Chief Creative Officer at Sapient Panelist: Gary Koepke, Co-Founder of Modernista! Panelist: Jeffrey Veen, Design Manager at Google When: Saturday, March 8, 2008, at 3:30 p.m. Austin Convention Center - Room 5, Level 3
Sapient is also an official trade show exhibitor at SXSW Interactive; the company's booth location is #523 and #525 in the Austin Convention Center Upper Level/Grand Ballroom.
"Since 1994, SXSW Interactive has had an insider's view to the ever changing role of the Web, bringing to light the evolution of gaming, blogging, social networking, new media and beyond," said Hugh Forrest, SXSW Interactive Festival Director. "Now in our 15th year, the incredible ride continues, as we are expecting our largest turnout yet of innovative, passionate and energetic cutting-edge geeks."
About SXSW Interactive Festival
Scheduled March 7-11 in Austin, Texas, the 2008 SXSW Interactive Festival provides practical how-to information as well as unparalleled career inspiration, bringing together some of emerging technology's most creative thinkers. The event features five days of keynote speeches, more than 120 panels, the SXSW Web Awards, the iF! Trade Show & Exhibition, the ScreenBurn Arcade, and dozens of exciting evening events. For more information on SXSW Interactive, see www.sxsw.com/interactive.
About Sapient
Sapient, a global services firm, operates two groups--Sapient Interactive and Sapient Consulting--that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.
Sapient's passion for client success--evidenced by its ability to foster collaboration, drive innovation and solve challenging problems--is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company's unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.
Sapient is a registered service mark of Sapient Corporation.
The panelists, senior executives from Sapient Interactive, Google and advertising agency Modernista!, represent a range of views across the advertising and interactive marketing spectrum.
"The interactive industry is in constant, rapid motion, spawning new ideas, technologies and techniques each and every day. Keeping up with these developments is a huge challenge for any member of this community," said Sapient Chief Creative Officer Gaston Legorburu, who will represent Sapient Interactive on the panel. "We are looking forward to spicing up the dialog at this year's SXSW Interactive Festival by challenging traditional assumptions around analytics. Hopefully, people walk away with a better understanding of the opportunities that exist, as well as some best practices."
Details on Sapient-Sponsored Panel -0- What: Analytics: The Elephant in a Creative Designer's Living Room This panel discussion will focus on whether analytics drives or kills good creative. The four panelists, who come from very different backgrounds - analytics, design, software publishing, and interactive marketing - will deliver an engaging and multi-perspective debate on the topic. Who: Panel Moderator: Clement Mok, Consultant and Former Creative Director at Apple Panelist: Gaston Legorburu, Chief Creative Officer at Sapient Panelist: Gary Koepke, Co-Founder of Modernista! Panelist: Jeffrey Veen, Design Manager at Google When: Saturday, March 8, 2008, at 3:30 p.m. Austin Convention Center - Room 5, Level 3
Sapient is also an official trade show exhibitor at SXSW Interactive; the company's booth location is #523 and #525 in the Austin Convention Center Upper Level/Grand Ballroom.
"Since 1994, SXSW Interactive has had an insider's view to the ever changing role of the Web, bringing to light the evolution of gaming, blogging, social networking, new media and beyond," said Hugh Forrest, SXSW Interactive Festival Director. "Now in our 15th year, the incredible ride continues, as we are expecting our largest turnout yet of innovative, passionate and energetic cutting-edge geeks."
About SXSW Interactive Festival
Scheduled March 7-11 in Austin, Texas, the 2008 SXSW Interactive Festival provides practical how-to information as well as unparalleled career inspiration, bringing together some of emerging technology's most creative thinkers. The event features five days of keynote speeches, more than 120 panels, the SXSW Web Awards, the iF! Trade Show & Exhibition, the ScreenBurn Arcade, and dozens of exciting evening events. For more information on SXSW Interactive, see www.sxsw.com/interactive.
About Sapient
Sapient, a global services firm, operates two groups--Sapient Interactive and Sapient Consulting--that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.
Sapient's passion for client success--evidenced by its ability to foster collaboration, drive innovation and solve challenging problems--is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company's unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.
Sapient is a registered service mark of Sapient Corporation.