BOSTON, April 17 /PRNewswire/ -- Bank of America today announced Claire Huang has been named the head of marketing for its Global Wealth & Investment Management division. Huang is responsible for developing and executing marketing strategy for the company's businesses serving affluent, wealthy, ultra wealthy and institutional clients nationwide. She will report to Bank of America Chief Marketing Officer Anne Finucane.
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Huang brings nearly 25 years of corporate marketing and brand management experience to her new role, most recently serving as executive vice president, marketing and segment management, for Fidelity Investments.
Huang will focus on building the company's profile and brand equity in key areas, including: banking, investment and retirement services for the affluent (Premier Banking & Investments); private banking (U.S. Trust, Bank of America Private Wealth Management); retail and institutional investment management (Columbia Management), and alternative investments (Bank of America Alternative Investment Solutions).
"Claire is one of the nation's most distinguished marketing executives, possessing extensive expertise building highly effective brand awareness campaigns geared toward mass affluent consumers in the areas of retirement services and investment solutions," Finucane said. "She is assuming this position at a pivotal time, as Bank of America recognizes great opportunity to significantly expand its presence in the retirement marketplace."
Commenting on the appointment, Bank of America Global Wealth & Investment Management President Keith Banks, said, "Claire's leadership and experience will help to further crystallize our understanding of our clients' needs and bring greater visibility to the tailored wealth management strategies and solutions that Bank of America provides."
In her previous position at Fidelity Investments, Huang was responsible for client acquisition, retention and brand strategies and was chairperson for the company's Global Marketing Board. She previously served as chief marketing officer for American Express Financial Advisors and was responsible for client acquisition and development, brand building and awareness, competitive research and customer satisfaction and loyalty. Earlier, Huang held marketing leadership positions with several major consumer goods companies, including Wise Foods, Inc., The Haagen-Dazs Co., Cadbury Schweppes and The Procter & Gamble Co. She holds an economics degree from De La Salle University in Manila, Philippines.
About Global Wealth & Investment Management
Global Wealth & Investment Management entities deliver comprehensive financial solutions shaped by personalized investment guidance and client-focused services to more than three million individual and institutional clients across the U.S. One of the primary divisions of Bank of America, Global Wealth & Investment Management consists of Bank of America Premier Banking & Investments, U.S. Trust, Bank of America Private Wealth Management, Bank of America Retirement & Global Wealth & Investment Management Client Solutions, Columbia Management and Bank of America Alternative Investment Solutions, serving affluent, wealthy, ultra wealthy and institutional clients. As of December 31, 2007, Global Wealth & Investment Management has over $946 billion in client assets under administration, including $643.5 billion in assets under management.(1)
About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, nearly 19,000 ATMs and award-winning online banking with nearly 24 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 175 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Global Fortune 500. Bank of America Corporation stock is listed on the New York Stock Exchange.
http://www.bankofamerica.com/
Global Wealth & Investment Management is a division of Bank of America Corporation. Banc of America Investment Services, Inc.(R), U.S. Trust, Bank of America Private Wealth Management and Columbia Management are all affiliates within Global Wealth & Investment Management.
Premier Banking & Investments(TM) is offered through Bank of America Premier Banking(R) and Banc of America Investment Services, Inc.
Banking products are provided by Bank of America, N.A., Member FDIC. Investment products: Are Not FDIC Insured May Lose Value Are Not Bank Guaranteed
Banc of America Investment Services, Inc. is a registered broker-dealer, member FINRA and SIPC, and a nonbank subsidiary of Bank of America, N.A.
U.S. Trust, Bank of America Private Wealth Management operates through Bank of America, N.A., a wholly owned subsidiary of Bank of America Corporation.
Columbia Management Group, LLC ("Columbia Management") is the investment management division of Bank of America Corporation. Columbia Management entities furnish investment management services and products for institutional and individual investors.
Alternative Investment Solutions ("AI Solutions") is part of Global Wealth & Investment Management, a division of Bank of America Corporation, and provides qualified clients with a range of alternative asset products. AI Solutions performs advisory services through Banc of America Investment Advisors, Inc. (BAIA), Bank of America Capital Advisors LLC (BACA), U.S. Trust Hedge Fund Management, Inc. and UST Advisers, Inc.
(1) Source: Bank of America. Global Wealth and Investment Management is the wealth and investment management division of Bank of America Corporation. As of December 31, 2007, Global Wealth and Investment Management entities managed assets of $643.5 billion.
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