BEIJING, and STUTTGART, Germany, April 19 /PRNewswire-FirstCall/ -- The smart fortwo will also be available to Chinese customers from mid 2009. This was announced by Dr. Dieter Zetsche, CEO of Daimler AG (stock exchange abbreviation DAI) and Head of Mercedes-Benz Cars, at the Auto China Beijing 2008 (22 - 28 April 2008). This means that smart is now set to open up another major automobile market, following the successful launch in the USA. Daimler AG expects additional sales potential for the brand in China as the small car is practically tailor-made for the increasing number of small car customers on the Chinese market: The smart fortwo combines modern technology, premium quality and safety, exemplary low fuel consumption and corresponding low CO2 emissions with a unique space concept that offers advantages in the dense traffic of China's numerous large cities.
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At the Auto China Dr. Dieter Zetsche said: "In China, too, we are seeing growing customer interest in our high-quality and economical smart fortwo. I am sure that many lifestyle-oriented customers in China's cities will soon come to love its unique concept. For in addition to its outstanding safety equipment and the typical smart design, the fortwo naturally also boasts top quality and reliability." The agile two-seater is currently available in 37 countries. Since the introduction of the first model generation in 1998 more than 870,000 smart fortwos have been delivered to customers.
China is the world's fastest-growing automobile market and is now the second largest vehicle market: Seven million new driving licenses are issued each year in the People's Republic. Another Chinese city attains the size of New York every ten months. Market observers are currently registering strong growth of the micro car and small car segment in China. These are the best prerequisites for an innovative, low-consumption vehicle like the smart fortwo that is designed for urban lifestyles. In China, too, environmental awareness is greatly increasing. Furthermore, Chinese customers don't regard their car as a merely functional means of transport. Rather, they increasingly see their cars as a means of expressing their personality. Fashion-conscious young people in particular seek an agile, trendy vehicle for their flexible urban lifestyle in order to set themselves apart from others.
Against the background of these developments Mercedes-Benz Cars decided to launch the "original" two-seater smart fortwo on the Chinese market in mid 2009. The smart fortwo meets the same high standards which apply to larger vehicles from Mercedes-Benz cars. These include top quality and reliability, outstanding safety and economical and environmentally friendly driving combined with comfort and agility. Moreover, the "original" is loved first and foremost for its innovative design with which the brand trod a new, different path and achieved worldwide cult status for the fortwo.
As one of the youngest car makes on the market, smart stands for innovation, functionality and joie de vivre. smart especially appeals to customers who are interested in new, clever and trend-setting solutions in the automotive sector. Drivers of smart cars can be categorized more in terms of their attitude than their age, profession or gender. smart drivers are open- minded, self-aware individuals who question the status quo. They opt for the smart fortwo because it is something special and perhaps also because it sets them apart from the masses. But certainly because it is quite simply fun to drive.
Further information from Daimler is available on the internet at: http://www.media.daimler.com/
About Daimler
Daimler AG, Stuttgart, with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world. The Daimler Financial Services division has a broad offering of financial services, including vehicle financing, leasing, insurance and fleet management. Daimler sells its products in nearly all the countries of the world and has production facilities on five continents. The company's founders, Gottlieb Daimler and Carl Benz, continued to make automotive history following their invention of the automobile in 1886. As an automotive pioneer, Daimler and its employees willingly accept an obligation to act responsibly towards society and the environment and to shape the future of safe and sustainable mobility with groundbreaking technologies and high-quality products. The current brand portfolio includes the world's most valuable automobile brand, Mercedes-Benz, as well as smart, AMG, Maybach, Freightliner, Sterling, Western Star, Mitsubishi Fuso, Setra, Orion and Thomas Built Buses. The company is listed on the stock exchanges in Frankfurt, New York and Stuttgart (stock exchange abbreviation DAI). In 2007, the Group sold 2.1 million vehicles and employed a workforce of over 270,000 people; revenue totaled euro 99.4 billion and EBIT amounted to euro 8.7 billion. Daimler is an automotive Group with a commitment to excellence, and aims to achieve sustainable growth and industry-leading profitability.
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