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PR Newswire
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Zilog Strengthens Presence in Asia-Pacific: Inks Distribution Agreement With Top Asia-Pacific Distributor Nu Horizons Electronics

SAN JOSE, Calif., April 21 /PRNewswire-FirstCall/ -- Zilog, Inc. a leading provider of 8-, 16- and 32-bit embedded Flash microcontrollers, universal remote control and ARM(R) core-based solutions, today announced that it has strengthened its presence in the Asia-Pacific region by completing a distribution agreement with one of the region's premier distribution company's Nu Horizons Electronics Corp. . Nu Horizons is a key distributor of advanced technology that includes semiconductors, displays, illumination, and power and system solutions. This agreement involves the distribution of Zilog's full portfolio of 8-, 16-, and 32-bit "system-on-a-chip" (SoC) solutions within Asia Pacific, which covers Australia, China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and Vietnam.

"In the past year, under Zilog's new management team, we have proliferated our solutions at a rapid pace so much so that sales of our new products and solutions now represent more than 55 percent of total sales," noted Rick Bosshardt, vice president of worldwide distribution at Zilog. At the same time, we have been busy in identifying new opportunities to drive sales growth of all of our 8-, 16-, and 32-bit solutions, particularly in the Asia-Pacific region where we see a great opportunities for our three key businesses: secure transactions, embedded flash and wireless control, which also includes our market leading universal remote control solutions. Our new agreement with Nu Horizons is an opportunity to build on this strategy and expand our growth opportunities still further. The clear demand creation culture and success that Nu Horizons has demonstrated fits well with our strategy, new product introductions and advanced technology roadmaps."

"The addition of Zilog's brand, trust and experience and intellectual property in successful microcontroller and system-on-chip (SoC) development is a valuable addition to our portfolio," commented Wendell Boyd, president of Asia Pacific at Nu Horizons. "We see tremendous potential in a fast growing, local design environment, especially within our customer base and Zilog's target markets."

About Zilog:

Founded in 1974, Zilog is a global supplier of 8-, 16- and 32-bit microcontroller and microprocessor "system-on-a-chip" (SoC) solutions that allow design engineers the freedom and creativity required for continued innovation in embedded design. The company won international acclaim for designing one of the first architectures in the microprocessors and microcontrollers industry. Today, Zilog designs, develops and markets a broad portfolio of devices for embedded control and communication applications used in consumer electronics, home appliances, security systems, Point-of-Sale (POS) terminals, personal computer peripherals, as well as industrial and automotive applications. Zilog is headquartered in San Jose, California, and employs approximately 500 people worldwide with sales offices throughout Asia, Europe and North America. For more information about Zilog and its products, visit the Company's website at http://www.zilog.com/.

Zilog is a trademark or registered trademark of Zilog, Inc. in the United States and in other countries. ARM is a registered trademark of ARM Limited in the EU and other countries.

About Nu Horizons Electronics Corp.

Nu Horizons Electronics Corp. is a leading global distributor of advanced technology semiconductor, display, illumination, power and system solutions to a wide variety of commercial original equipment manufacturers (OEMs) and electronic manufacturing services providers (EMS). With sales facilities in 52 locations across North America, Europe and Asia and regional logistics centers throughout the globe, Nu Horizons partners with a limited number of best-in-class suppliers to provide in-depth product development, custom logistics and life-cycle support to its customers. Information on Nu Horizons and its services is available at http://www.nuhorizons.com/.

Contact: Contact: Zilog, Inc. Nu Horizons Stew Chalmers Wendell Boyd Ph: 818-681-3588 Ph: 852 3511 9988 E-mail: stew@positio.com E-mail: wboyd@nuhorizons.com

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