LEXINGTON, Mass. and NEW YORK, April 22 /PRNewswire/ -- Nickelodeon, the number-one entertainment brand for kids, and stride rite, the leading brand of children's footwear, have teamed up to create a kids' fashion first with four styles of "slime-inspired" shoes. Slime, Nickelodeon's iconic green goop, has been incorporated in products from toys to books. The new Nick Slimers! by stride rite line, due in stores in July just in time for the back-to-school shopping season, is the debut of slime in footwear and features fashion-forward styles for boys and girls.
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Two boys' styles, "Barforama," an alternative closure and "Snotrocket," a hook-and-loop closure, each feature a rugged Slimers! logo imprinted outsole, a wrapped toe for durability at play, gooey green splat inspired prints, and their own printed "Warning: Extreme Slime Drippage" label. For nighttime stylin', the shoes' ultimate green slime pods glow in the dark.
For girls, Nick's "I Love Slime" logo colors and elements sparkle in two styles, "Stickysweet," an alternative closure, and "Ooeygooey," an athleisure MaryJane. Both styles feature a heart-and-swirl sparkle outsole, pearlized leather upper, colorful glitter design accents and heart shaped green slime pods that glow in the dark.
Slime was introduced on Nickelodeon in 1982 and getting slimed has since become a badge of honor for both kids and celebrities. At Nickelodeon's annual Kids' Choice Awards, past slimees have included Justin Timberlake, Tom Cruise, Cameron Diaz, Jim Carrey, Johnny Depp and P. Diddy. In 2007, Nickelodeon began a cross-country "Slime Across America" tour, that brought the fun of slime direct to nearly 30,000 kids in 44 markets.
The new Nick Slimers! by stride rite shoes, retailing for $50-52, are expected in stride rite stores and other stride rite retailers for the 2008 back-to-school season and will allow kids from coast-to-coast to get in on the act and slime themselves from the ground up.
stride rite will utilize Nickelodeon as the exclusive marketing platform for the Nick Slimers! footwear line. The program will be supported through a custom designed stride rite box, point of purchase display, a slime-inspired gift-with-purchase, and an advertising campaign on Nickelodeon timed for the 2008 back-to-school season.
About The Stride Rite Children's Group, Inc. and Collective Brands, Inc.
The Stride Rite Children's Group, part of the Stride Rite unit of Collective Brands, Inc., markets the leading brand of premium children's footwear in the United States under such brands as stride rite, Saucony Kids, Born Kids and Sperry Top-Sider Kids, among others. For over 85 years, the company has designed and engineered footwear specifically to meet the needs of growing children. stride rite's mission is to encourage kids and support parents by developing and marketing products that help children embrace life's possibilities and adventures with confidence. The brand motto is "Life's Waiting. Let's Go."
Collective Brands, Inc. is the consumer-centric global footwear, accessories and lifestyle brand company, reaching customers through multiple price points and selling channels. Collective Brands, Inc. is the holding company of Payless ShoeSource, Stride Rite and Collective Licensing International. Information about, and links for shopping on, each of the Collective Brand's units can be found at http://www.collectivebrands.com/.
About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 96 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. .
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