LOS ANGELES, May 4 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of May 2 through May 4, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30 AM Pacific on Sunday May 4, 2008 by Rentrak Theatrical include:
Title Estimated Weekend Locations "Iron Man" 100,750,000 4105 "Made Of Honor" 15,500,000 2729 "Baby Mama" 10,332,140 2548 "Forgetting Sarah Marshall" 6,131,720 2872 "Harold And Kumar Escape From Guantanamo" 6,015,000 2545 "The Forbidden Kingdom" 4,200,000 2960 "Nim's Island" 2,750,000 2478 "Prom Night" 2,500,000 2434 "21" 2,100,000 2242 "88 Minutes" 1,600,000 1765 "Horton Hears A Who" 1,350,000 1463 "Deception" 865,000 2001 About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24x7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.
Contacts: Sallie Olmsted/Amanda Bartz Rentrak Corporation 310-854-8124/8151
