LOS ANGELES, May 12 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the final weekend theatrical box office results for the weekend period of May 9 through May 11, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve top producing motion pictures for the weekend, per data collected by Rentrak Theatrical include:
Rank Title Weekend Gross Locations 1 Iron Man $51,190,629 4,111 2 What Happens In Vegas $20,172,474 3,215 3 Speed Racer $18,561,337 3,606 4 Made Of Honor $8,116,323 2,734 5 Baby Mama $6,225,790 2,627 6 Forgetting Sarah Marshall $3,837,240 2,376 7 Harold And Kumar Escape From Guantanamo $3,106,424 2,264 8 The Forbidden Kingdom $2,169,323 1,724 9 Nim's Island $1,463,622 1,601 10 Prom Night $1,012,986 1,465 11 Redbelt $1,012,435 1,379 12 21 $851,385 978 Weekend of 05/09/2008 to 05/11/2008 (C) 2008 by Rentrak Corporation About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24x7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.
Contacts: Sallie Olmsted/Amanda Bartz Rentrak Corporation 310-854-8124/8151
