Liquidus, a pioneer of video-based classified advertising, today announced the official launch of new products based on its revolutionary video-based classified advertising technology platform for VOD. The company has been flying under the radar since 2005, when it began working with Comcast Spotlight to help forge this advertising niche in the video-on-demand (VOD) side of the business.
Now Liquidus is in the process of providing Interactive TV advertising services to multiple cable companies and is extending its video production platform to serve other media as well. Its online video product extension (VideoLink) is available to Internet advertisers in the online side of the business. And, its Linear ShowBuilder product is available for the production of inexpensive long-format advertising shows that run on analog and digital TV linear channels. In short, video produced for one media (like VOD) can be re-used across the Internet and in long-format linear video programs as well"¦administered through a central online administrative interface called "SpotSense."
"If a dealer is going to thrive in the years ahead, they absolutely must give consumers what they want - on-demand, robust vehicle inventory information," commented HomeNet's Director of Sales, Tim James. "On demand video is a powerful, yet inexpensive marketing tool and dealers are just beginning to realize the potential impact it can have on their bottom line. HomeNet is pleased to work with Liquidus in an effort to equip more than 12,000 Inventory Online (IOL) dealers throughout North America with the ability to create high-quality video advertisements on a large scale, for distribution to their online marketing channels and in the future, to extend that reach into additional On demand spaces."
The Liquidus technology platform revolutionizes video-based advertising, allowing advertisers to create and distribute locally-tailored video ads quickly, easily and cost-effectively on digital cable VOD, the Internet and standard TV. Advertisers can leverage existing creative assets such as digital photos to assemble and distribute video ads via a user-friendly web interface. And unlike any other player in this space, Liquidus can create and distribute video ads on a mass scale. Liquidus is producing tens of thousands of videos per week, which is expected to grow to 150,000 videos per week by the end of this year and will still not be close to capacity. In the near future, these capabilities will also expand to other media channels, including mobile devices.
"Today advertisers realize the power of video, and they want an easy, inexpensive way to produce it for all their products and be able to place, distribute and localize it in more than just one media," said Todd Holmes, CEO and co-founder of Liquidus. "Customers can now advertise on TV and the Internet 24/7, place ads locally or nationally, create long-format video programs and modify content quickly so the video is always fresh. It's all available through the Liquidus SpotSense web interface."
Liquidus' product offering includes the following:
- VOD Ads Created through SpotSense
SpotSense is Liquidus' online interface that allows advertisers to create and modify VOD ads on a weekly basis, a significant turnaround advantage over competitors. VOD ads remain live 24/7. Users can select products with their remote (like autos or real estate) and the local markets where the products are available and shop from the comfort of their couch.
- Linear TV programs Created through SpotSense
A tool within the SpotSense web interface, called "Linear Showbuilder" significantly reduces the production costs of creating long-format advertising videos to run on TV linear channels. An advertiser can create an entire Sunday morning real estate show (for instance) with this easy-to-use web tool.
- Online Video Ads (VideoLink) through SpotSense
VideoLink is Liquidus' online offering that allows advertisers to create, distribute and modify existing ads in real-time, regardless of incidence or location. As a result, when VideoLink ads are updated they will automatically update in every location, ensuring the most current ads are being shown across the Internet. Similar to VoD ads, VideoLink ads remain live 24/7.
"For a lower price than black-and-white print classified ads, Liquidus can produce and place high-quality ads utilizing the sensory power of video on TV and the Web," said Kirk Davis, co-founder and EVP of Liquidus. "Advertisers get the most out of the videos they're creating through our SpotSense interface because they can create and display them in a variety of formats and media--on TV, online, and soon on mobile devices."
About Liquidus
Liquidus' goal is to work with cable operators to revolutionize video-based advertising by allowing advertisers to create and distribute video classified ads quickly, easily and cost-effectively on digital cable video-on-demand (VoD), the Internet and standard TV. Liquidus allows its customers to place ads locally or nationally on a mass scale, and modify ads quickly so the content is always fresh. The Liquidus platform has been deployed or is being trialed by most of the major cable operators (MSOs) in the U.S. including the market leader Comcast. Chicago-based Liquidus is privately held and funded. For more information on Liquidus, please visit www.liquidusmedia.com.