LOS ANGELES, May 18 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of May 16 through May 18, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday May 18, 2008 by Rentrak Theatrical include:
Title Estimated Weekend Locations Chronicles of Narnia: Prince Caspian 56,573,000 3929 Iron Man 31,200,000 4154 What Happens In Vegas 13,850,000 3255 Speed Racer 7,645,000 3606 Baby Mama 4,593,005 2503 Made Of Honor 4,500,000 2816 Forgetting Sarah Marshall 2,537,585 1601 Harold And Kumar Escape From Guantanamo 1,800,000 1403 Forbidden Kingdom, The 1,000,000 997 Visitor, The 687,000 224 Nim's Island 580,000 894 Then She Found Me 527,980 148 About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24x7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
