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PR Newswire
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WTNH News Channel 8 & WCTX MyTV9 Launches BeforeYouBuy.tv

NEW HAVEN, Conn., June 9 /PRNewswire/ -- Researching your next 'big purchase' just got a little bit easier. News Channel 8 is proud to launch BeforeYouBuy.tv, a new, online video show, which gives local businesses a chance to showcase their products to highly-engaged consumers. Each month, BeforeYouBuy.tv, highlights a different topic or category. For the month of June, all of the guests/businesses highlighted on BeforeYouBuy.tv are involved with outdoor recreation. BeforeYouBuy.tv's 'Outdoor Show' includes everything from golfing and pool maintenance to car racing and exotic pets.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080527/NYTU030LOGO )

"We are very excited to launch BeforeYouBuy.tv," said Jon Hitchcock, VP & General Manager WTNH & WCTX-TV. "This new outlet provides our advertisers a long-form venue to explain the benefits of their products. In turn, this is good for consumers, because not only will it help them research their purchases online before they buy, but it will introduce them to local businesses where they can make those purchases."

The premiere episode of BeforeYouBuy.tv is already online. Due to its non-linear format, BeforeYouBuy.tv allows users to skip directly to interviews and/or products which interest them. Plus, in addition to a new episode of BeforeYouBuy.tv every month, previous versions will still be available online for one year.

The following is a list of topics to be featured on BeforeYouBuy.tv. -- June Show: Outdoor: Gardening, Athletic Equipment, Pools & Pets. -- July Show: Restaurants -- August: Colleges: Colleges and Universities -- September: Legal: Wills, Selling Your Home, Personal Injury. -- October: Employment: Resume Writing, Job search Coaching, Career Counsel -- November: Food: Catering, Kitchen Supplies, Wine, Liquor -- December: Charitable Giving -- January: Travel: Travel Agencies, Vacation Spots -- Feb: Financial: Investing, Insurance, Tax Preparation -- March: Real Estate: Selling Your Home, Finding an Agent, Buying a Home -- April: House and Home: Finding a Contractor, Updating Kitchens & Bathrooms About the Company

WTNH-TV, an ABC affiliate, and WCTX-TV, a My Network TV affiliate, are both LIN Television stations. LIN TV delivers quality television, digital media and online news operations through 29 owned and/or operated television stations and 30 websites in 17 cities located primarily in the top 100 markets, servicing 9.25% of U.S. television households.

LIN TV has and continues to identify and implement innovative business strategies, including being an early adopter of digital television, in order to provide superior viewing quality to our customers. Financial information and overviews of our stations are available at http://www.lintv.com/.

For More Information

Contact Steve Smith (203) 784-8902

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080527/NYTU030LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
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