SAN ANTONIO, June 9 /PRNewswire-FirstCall/ -- Music fans from coast to coast are about to experience some of the best performers in rock 'n' roll, jazz, Americana, hip-hop and electronica without ever leaving their homes.
AT&T Inc. announced today that the company will deliver the exclusive webcast of the 2008 Bonnaroo Music and Arts Festival (http://www.bonnaroo.com/) via the AT&T blue room (http://www.attblueroom.com/). Performances from select festival artists will be available daily, June 13 - 15, and archived on blue room for a limited time. Artists scheduled to participate in the webcast include Metallica, Mastodon, Raconteurs, Les Claypool, Ozomatli, Umphrey's McGee, Fiery Furnaces, The Wood Brothers, Robert Randolph's Revue and more. A complete performance lineup for the webcast of Bonnaroo 2008 will soon be available on blue room.
"We are proud to consistently bring music fans the opportunity to experience their favorite music when and where they want it," said Dan York, head of Content and Programming, AT&T. "Through our agreement with Bonnaroo, we're able to bring the thrill and excitement of one of the most exciting events of the summer into the homes of music fans nationwide."
"AT&T blue room is an important part of our marketing initiatives," said Joey Schultz, vice president of AT&T Consumer Marketing. "As we continue to deliver webcasts of today's top music festivals, such as Bonnaroo, we create opportunities to introduce consumers to AT&T's full lineup of products and service offerings."
Other live webcasts scheduled for the year that will be offered exclusively by AT&T include Lollapalooza (Chicago, Aug. 1 - 3) and Austin City Limits Music Festival (Austin, Texas, Sept. 26 - 28). Additional festival webcasts will be added to blue room throughout the next several months. The Bonnaroo Music and Arts Festival is a four-day camping festival held on a beautiful 700-acre farm in Manchester, Tenn., every June. The multistage event brings together some of the best performers in rock 'n' roll, along with dozens of artists in a variety of complementary styles.
The blue room is an online music and sports destination that helps fuel the sales of the company's core offerings -- high speed Internet, wireless, voice and video -- while building an affinity for the AT&T brand in the entertainment space. For the complete array of AT&T offerings, visit http://www.att.com/.
About AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
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