SANDPOINT, Idaho, June 12 /PRNewswire-FirstCall/ -- Imagine beginning a journey that ends with a cure for breast cancer.
That's the inspiration behind women's apparel retailer Coldwater Creek's new Susan G. Komen fundraiser, "Share your journey...for the Cure", an engaging viral fundraising program launched in joint effort with Trisha Yearwood, country music star, author of "Georgia Cooking in an Oklahoma Kitchen" and passionate breast health advocate.
"I've walked 60 miles in the Breast Cancer 3-Day event to help find a cure, but the real journey has just begun," said Trisha Yearwood of her support of "Share your Journey...for the Cure" fundraiser.
"Trisha's passion for this cause feels so right for us, and we couldn't be more thrilled that she is willing to help spread the word about this great program," said Elizabeth Turley, Director of Marketing for Coldwater Creek. "Share your Journey ... for the Cure not only delivers a message of awareness, but raises funds that benefit the local Affiliates of Susan G. Komen for the Cure."
To start your Journey, pick up a donation card at any Coldwater Creek store, or log onto http://www.coldwatercreek.com/journey. After making a donation online, everyone will receive a referrer ID and email to pass on to friends, family, and coworkers, breast cancer survivors and co-survivors, inspiring additional donations along the way. Passing it on to others is the key to success and what a thrill it is to watch your donations grow. Imagine... if eight people pass it on to eight people and they pass it on to eight people, what a powerful way to share the message and make a real difference.
No purchase is necessary to activate the card and the minimum donation amount is just $1.00.
As a National Series Sponsor of the Susan G. Komen Race for the Cure(r), Coldwater Creek supports both the national and local affiliates of Susan G. Komen for the Cure. Coldwater Creek has donated more than $4.6 million to Komen. Coldwater Creek's involvement includes participation in over 100 Susan G. Komen Race for the Cure(r) events, the Share the Hope gift cards sales program and the Share the Promise bracelets sales.
About Coldwater Creek
Founded in 1984, headquartered in Sandpoint, Idaho, Coldwater Creek is a leading specialty retailer of women's apparel, gifts, jewelry, and accessories. The company sells its merchandise through premium retail stores across the country, online at coldwatercreek.com and through its catalogs.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org/ or call 1-877-GO-Komen.
Contact: Elizabeth Turley
Director of Marketing
Coldwater Creek
(208) 265-3118
