LOS ANGELES, June 15 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of June 13 through June 15, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, June 13 by Rentrak Theatrical include:
Rank Title Weekend Gross Locations 1 The Incredible Hulk $54,537,800 3505 2 Kung Fu Panda $34,321,000 4136 3 The Happening $30,500,000 2986 4 You Don't Mess With The Zohan $16,400,000 3466 5 Indiana Jones Kingdom Crystal Skull $13,547,000 3804 6 Sex And The City $10,185,000 3155 7 Iron Man $5,130,000 2403 8 The Strangers $4,097,000 2410 9 Chronicles of Narnia: Prince Caspian $3,004,000 2308 10 What Happens In Vegas $1,700,000 1422 11 The Visitor $450,000 254 12 Baby Mama $407,700 453 Weekend of 06/13/2008 to 06/15/2008 (C) 2008 by Rentrak Corporation About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
