NEW YORK, June 16 /PRNewswire/ -- Grey today announced that it has won the global Escada fragrances business from Procter & Gamble. Grey will be responsible for developing global advertising and integrated communications on the existing Escada line and designing future launches of classic and fashion fragrances.
Callegari Berville Grey, Paris, which won the business without a review based on its outstanding fragrance advertising for the client, will oversee the Escada account. The previous Escada agency was Wieden & Kennedy.
Grey currently handles such Procter & Gamble prestige fragrance brands as Hugo Boss, Jean Patou and Lacoste. Procter & Gamble has been a Grey client since 1956.
Oliver Kastalio, Vice President, Procter & Gamble Prestige Products said, "Grey has been a superb marketing partner, bringing tremendous creativity to the building of our fine fragrance brands. We look forward to starting this exciting journey with Grey on Escada and the work we will do together."
Jim Heekin, Chairman and CEO of Grey Group said, "This is a tremendous win and vote of confidence from Procter & Gamble, our valued client of more than 50 years. We are committed to leveraging the power of the iconic Escada brand and launching new fragrances with inventive ideas that resonate in every medium."
Escada, the fashion house, founded by Margaretha and Wolfgang Ley, has become an international mark of luxury, elegance and quality, a signature recognized around the globe for products of the highest quality, including premium women's and men's fragrances.
About Grey
Grey is the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP . Grey Group's total offering includes G2, activation marketing; GHG, healthcare communications; MediaCom, media planning and buying and GCI Group, public relations. Grey's blue-chip client roster includes many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly and E*Trade.
