NEW YORK, June 27 /PRNewswire/ -- OMD has announced the launch of a new catalyst creative group dedicated to thinking new and thinking different. The new department, "The Factory: Ignition 3.0", will focus on developing creative ideas, new media consulting, and marketing and promotional ideas to help OMD clients. Jonathan Haber has been appointed to head this group as US Director, it was announced today by Page Thompson, CEO of OMD North America. He will be based in Los Angeles.
Haber joins OMD after five years at Interpublic Group's Initiative, where he ran the Innovations department. He helped win new business with a number of clients in multiple categories, and serviced new clients with breakthrough ideas that helped them build their businesses. In addition, he led efforts in helping clients navigate the new media landscape. Haber began his career at Rogers & Cowan in the integrated marketing department.
New Managing Director for OMD West
Greg Castronuovo is also joining OMD as Managing Director, OMD West. Greg will be responsible for managing and developing OMD's clients in Los Angeles, San Francisco and Seattle and will be based in the Los Angeles office. Castronuovo replaces Monica Karo who was promoted to President, Integrated Accounts, OMD West, as previously announced (April 23).
Castronuovo brings to OMD nearly 20 years experience in marketing, media and digital working at NBC, FOX, World Wrestling, and Virgin Mobile. He joins OMD after spending the last several years as SVP, Entertainment for Initiative New York where he managed the CBS, Showtime, AOL, Fuse and Nikon businesses. He and his family are relocating to Los Angeles.
"I have known Jon and Greg for a number of years and couldn't be more excited about welcoming them into the OMD family," said Thompson. "Jon will help us deliver breakthrough work for our existing and new clients and Greg's experience will help us grow the West Coast into the leading agency in the region."
About OMD
OMD Worldwide is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. Named Most Creative Agency in the World by The Gunn Report for Media in 2007, OMD also had the distinction of being named Media Agency of the Year and winning a Gold Lion and two Bronze Lions at the 2007 Cannes International Advertising Festival. In addition, OMD was awarded the most Effies in 2006 and 2007, including the highest honor of Grand Effie, and was named 2005 Global Media Agency of the Year by Adweek and 2005 Media Agency of the Year in the U.S. by Advertising Age. The agency network is a unit of Omnicom Group Inc.
