SAMMAMISH, WA, July 11 /PRNewswire-FirstCall/ -- Tradeshow Marketing Company, Ltd. , today announced an agreement in principle to acquire up to 50 percent of a joint venture with Pioneer Promotions, Inc., a leading As Seen On TV retailer and distributor in Hawaii. The joint venture would develop and brand products for multichannel direct response sales, including trade shows, television, retail, online, wholesale, and distribution.
"This alliance would help both Tradeshow Marketing and Pioneer Promotions to create a strong presence in the $400+ Billion Direct to Consumer industry," commented Luniel de Beer, President and CEO of Tradeshow Marketing Company, Ltd., "by allowing us to aggressively expand our collection of proprietary products and providing broader access to the two companies' existing sales channels."
Hashem Sharifi, President of Pioneer Promotions, Inc., commented, "The joint venture would provide mutual benefit to both Pioneer Promotions and Tradeshow Marketing by giving us access to broadly appealing products at much lower costs, which in turn will allow us to bring products to market at much more competitive prices."
The joint venture would not only focus on tried and tested products, but also on developing new and innovative products for entry into the North American market via Direct to Consumer Commerce.
About Tradeshow Marketing Company, Ltd.
Tradeshow Marketing Company, Ltd. , is a specialty product development and direct to consumer commerce company with operations in North America. The company has extensive experience in trade shows and ecommerce, and owns and operates multiple specialty retail stores.
More information is available about Tradeshow Marketing Company at http://www.tsmc.ca/
About Pioneer Promotions, Inc.
Pioneer Promotions, Inc., has been a leading As Seen On TV retailer and distributor in Hawaii for more than 14 years. Headquartered in Honolulu, the company attends and exhibits at large trade shows and retail events throughout the Hawaiian Islands and provides wholesale products to local department stores. Pioneer Promotions, Inc. is a well respected member of the Chamber of Commerce of Hawaii.
More information is available about Pioneer Promotions, Inc. at http://www.asseenontvhawaii.com/
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