LOS ANGELES, July 20 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of July 18 through July 20, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, July 20, 2008 by Rentrak Theatrical include:
Rank Title Weekend Gross Locations 1 The Dark Knight $155,340,000 4366 2 Mamma Mia! $27,605,376 2976 3 Hancock $14,000,000 3776 4 Journey To The Center Of The Earth $11,910,000 2830 5 Hellboy II: The Golden Army $10,037,500 3212 6 WALL-E $9,813,000 3310 7 Space Chimps $7,350,000 2511 8 Wanted $5,097,135 2433 9 Get Smart $4,085,000 2135 10 Kung Fu Panda $1,750,000 1505 11 Meet Dave $1,635,000 3011 12 Indiana Jones Kingdom Crystal Skull $970,000 757 Weekend of 07/18/2008 to 07/20/2008 (C) 2008 by Rentrak Corporation About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/ .
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
