Mediaspace Solutions® (MSS), a full-service market leader in multi-market newspaper advertising and online media placement services, today appointed Brian St. Cyr as business development director at the company's Minneapolis office.
St. Cyr, a direct response industry veteran, has for the past decade worked on both account planning and client services relationships. His leadership in the client service arena resulted in consistent revenue growth managing accounts that ranged in value from the tens of thousands to millions of dollars on behalf of several Fortune 500 credit card, technology, healthcare and financial services companies. In addition, St. Cyr led several major marketing initiatives and implemented valuable online client management and referral programs. St Cyr held positions with Novus Print Media and General Mills. He holds a degree in Business Administration from the University of Minnesota.
"Brian's direct response knowledge coupled with his strength in client management and business development is a key corporate advantage for Mediaspace Solutions and its clients," said Randy Grunow, VP of Newspaper Programs at Mediaspace Solutions. "Brian's extensive business development experience will enable us to expand our approach in developing solid relationships with major direct response advertisers."
"My primary objective at Mediaspace is to lead clients and industry partners in developing strategic direct response print and online programs. Clients will achieve increased ROI and grow their businesses as a result of our highly effective newspaper and online advertising programs," said Brian St. Cyr, Business Development Director, Newspaper Programs, Mediaspace Solutions. "The leadership, knowledge, technology and commitment that Mediaspace Solutions provides to clients is unsurpassed by any other media buying firm, and I am pleased to be a part of an esteemed group of media experts," said St. Cyr.
"The addition of Brian to our other recent business development hires -- Bill Aiello and Kim Kiriazidis -- firmly establishes Mediaspace Solutions commitment to help advertisers reach their target through the wide variety of newspaper offerings including direct response, national ROP, and interactive," said Scot Kerr, president of Mediaspace Solutions.
About Mediaspace Solutions
Mediaspace Solutions (MSS) is a privately held marketing and promotion leader in the newspaper and online media placement sector and has the largest reach of any media buying firm"”4500 newspapers and associated web sites. Mediaspace Solutions' proprietary technology streamlines the planning, purchase, placement and verification stages of national and regional media placement campaigns for agencies and advertisers nationwide. The company's onLine:onPage solution is the industry's leading media placement offering that facilitates premium ad placement in multi-market newspapers and locally affiliated Web sites. For more information, visit www.mediaspacesolutions.com.
