LOS ANGELES, Aug. 3 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of August 1 through August 3, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on August 3, 2008 by Rentrak Theatrical include:
Rank Title Weekend Gross Locations 1 The Dark Knight $43,800,000 4266 2 The Mummy: Tomb Of The Dragon Emperor $42,450,400 3759 3 Step Brothers $16,300,000 3094 4 Mamma Mia! $13,120,670 3060 5 Journey To The Center Of The Earth $6,875,000 2285 6 Swing Vote $6,300,000 2213 7 Hancock $5,200,000 2782 8 WALL-E $4,747,000 2555 9 The X-Files: I Want to Believe $3,425,000 3185 10 Space Chimps $2,840,000 2134 11 Hellboy II: The Golden Army $2,527,110 1956 12 Wanted $1,257,475 892 Weekend of 08/01/2008 to 08/03/2008 (C) 2008 by Rentrak Corporation About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at Rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
