CINCINNATI, Ohio, Aug. 4 /PRNewswire-FirstCall/ -- After years of helping consumers quickly and easily rid their homes of everyday dirt, Swiffer brings its superb cleaning power to the wood care category, with the launch of its first-ever dusting spray, 360 degree Duster and new Swiffer WetJet Wood Floor Cleaner. From Swiffer Dust & Shine's ergonomic bottle to its easy to wipe consistency, the new Swiffer wood care line was designed to fulfill consumers' demands for a wood care product that cleans while it conditions.
Swiffer's new wood care line has been endorsed by the National Wood Flooring Association and is the first in the category to be available in scents beyond traditional citrus. It is available in the following scents: Lavender Vanilla, Tropical Breeze and Citrus Zest. The Swiffer Dust & Shine, Swiffer 360 degree Duster and Swiffer Dust & Shine Dusting spray will maintain and restore natural shine and add luster to cherished wooden surfaces.
-- Swiffer Dust & Shine sprays in a light, even mist to thoroughly remove the visible layer of dust, fingerprints and smudges from treasured wood furniture while conditioning the wood. The product is available in three invigorating scents -- Lavender Vanilla, Citrus Zest, and Tropical Breeze -- to add an extra boost to your dusting routine.
-- Swiffer 360 degree Dusters have thousands of thick, fluffy dust-locking fibers to trap and lock up to 2X more dust and dirt than a feather duster. The fibers change shape to easily fit into tight spaces where dust, dirt, cobwebs and allergens from dogs, cats and dust mites might be hiding.
-- Swiffer WetJet Wood Floor Cleaner is an all-in-one cleaning system that cleans tough, stuck-on messes better than a mop and bucket. The specially designed wood-safe dirt dissolving solution cleans and reveals the natural beauty of a home's hardwood floors.
"We have learned from consumers that many people have an emotional attachment to their wooden surfaces and treasures," said Jay Benton, external relations manager for North America Home Care. "We understand that wood floors and other wood surfaces are what make a house into a home, so we created a line of products to help consumers maintain and restore all of their favorite wood surfaces."
To help consumers learn more about caring for the wood in their home, Swiffer enlisted general contractor Patrick Brown, co-host of TLC's "Home Made Simple" to provide tips on how to care for their wooden surfaces and floors. Visit http://www.swiffer.com/ to learn more about Patrick and watch a short video on how Swiffer products can clean and shine the wood in your home.
The Swiffer Wood Care family of products, which includes Swiffer Dust & Shinea, Swiffer 360 degree Dustersa, Swiffer Sweepera, Swiffer Sweeper Vaca, Swiffer WetJeta Wood Floor Cleaner, Swiffera Dry Cloths, Swiffer Weta, easily cleans and reveals the natural shine to a home's wood surfaces.
The Swiffer Wood Care product line is available at major mass market grocery and drug store retailers nationwide. For more information on the Swiffer Wood Care product line, visit http://www.swiffer.com/.
About Procter & Gamble
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