LOS ANGELES, Aug. 17 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of August 15 through August 17, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, August 17, 2008 by Rentrak Theatrical include:
Rank Title Weekend Gross Locations 1 Tropic Thunder $26,000,000 3319 2 The Dark Knight $16,790,000 3590 3 Star Wars: The Clone Wars $15,505,000 3452 4 Mirrors $11,125,000 2664 5 Pineapple Express $10,000,000 3072 6 The Mummy: Tomb Of The Dragon Emperor $8,609,280 3363 7 Mamma Mia! $6,497,995 2771 8 Sisterhood Of The Traveling Pants 2 $5,930,000 2714 9 Step Brothers $5,000,000 2648 10 Vicky Cristina Barcelona $3,710,000 692 11 Journey To The Center Of The Earth $3,455,000 1405 12 WALL-E $1,840,000 1403 Weekend of 08/15/2008 to 08/17/2008 (C) 2008 by Rentrak Corporation About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at Rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
