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PR Newswire
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Holland America Line Goes Mobile With Website

SEATTLE, Aug. 21 /PRNewswire/ -- Holland America Line now has a mobile friendly version of its website, http://www.hollandamerica.com/, for all devices able to connect to the internet.

"More and more people are using mobile devices to get things done when traveling, while waiting in line, and at other so-called down times," said Richard D. Meadows, executive vice president, marketing, sales and guest programs. "So, our new accessibility will allow them to check details and plan a cruise wherever they are."

Web surfers will be automatically redirected to the new mobile site if a user accesses the site from a mobile device. To mobilize the site, images were removed and layouts simplified for use on a mobile device.

The most popular areas of http://www.hollandamerica.com/ have been adapted for mobile use. These include the research tools Cruise and CruiseTour Finder to find travel options and pricing, ports information to look up such things as departure port details and directions while in a cab, a complete For Booked Guests section for current cruisers, and the ability for past guests to look up their Mariner Society number on-line. A special phone number is listed for those who want to call in and book from their mobile device, too, since bookings cannot be made through the mobile website.

Surfers can choose to view the complete site with full images and options from their mobile device, too. For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit http://www.hollandamerica.com/.

- http://www.hollandamerica.com/ -

About Holland America Line [a division of Carnival Corporation and plc ]

Holland America Line's fleet of 14 ships offers nearly 500 cruises to 314 ports of call in 97 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, including Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, totaling more than $425 million, that showcase the Culinary Arts Center presented by Food & Wine magazine -- a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes -- Explorations Café powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

World's Leading Cruise Lines

The highest-rated premium cruise line in the world, Holland America Line is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.

MobileWeb08 CONTACT: Rose Abello PHONE: 800-637-5029 FAX: 206-262-5934 EMAIL:pr@hollandamerica.com

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© 2008 PR Newswire
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