PARK CITY, Utah, Aug. 29 /PRNewswire-FirstCall/ -- SpectrumDNA, Inc. (BULLETIN BOARD: SPXA) , http://www.spectrumdna.com/, a studio that develops social media applications and enterprises, announced today that it has brought in Seth Levenson to lead its product and service marketing efforts.
SpectrumDNA, Inc. both incubates and custom-develops a broad range of cutting edge social media applications-including The Addictionary, PlanetTagger and GType -- and partners with media companies and brand marketers to increase audience engagement and the effectiveness of viral marketing campaigns. Mr. Levenson will lead the strategic sales and product marketing activities for the company's properties and strengthen the strategic leadership team through his branded entertainment experience and industry contacts.
Mr. Levenson brings over 20 years of media sales and marketing experience to SpectrumDNA. He has served as VP, Strategic Sales at MySpace.com, and VP, Sales and Business Development, for AtomFilms and Shockwave.com.
"I had the good fortune to meet Seth while I served as a board member for Atom Films," says SpectrumDNA CEO Jim Banister. "He was a prime-mover in that company's success in revenue-generation, which laid a solid foundation for their merger with Shockwave.com and eventual acquisition by Viacom. We're thrilled to add Seth's talent and experience in sales, product marketing and branded entertainment to SpectrumDNA's arsenal."
Mr. Levenson has also previously served as Director of Advertising for ESPN.com and the Disney Internet Group in Seattle, and CondeNet in New York. Early in his career, Seth held marketing and sales positions for print media, including Gourmet, USA Today, U.S.News & World Report and The Atlantic Monthly. He has also developed and sold innovative, cross-media advertising and branded content programs for major advertisers, such as The Ford Motor Company, General Motors, Intel, Sony, and Volkswagen.
About SpectrumDNA, Inc.
SpectrumDNA, Inc. is a social media studio -- a creative conglomerate of social media artists and programmers who develop, incubate, accelerate and package brand-able digital networking experiences -- "shows" for social media -- called enginets. Enginets are branded web and wireless-based experiences -- Web 2.0 (and beyond) applications -- that empower users to take active roles in their online communities. More at http://www.spectrumdna.com/
