TORONTO, Sept. 3 /PRNewswire-FirstCall/ -- Hat Trick Beverages Inc. (HKBV.PK) today after the market closed, the issuer announced that its cold beverage division has picked up a major and a significant new distribution in the State of Arizona.
The Company, working with its Arizona distributor, Pinnacle Distributing, has just achieved listings in a total of over 500 new store locations. The Company's Pumped Fitness beverage, shaped in a unique, proprietary package to look like dumbbell weights, will now be available in Hi Health Stores, an upscale grocery chain, as well as Fry's, an important mid-market grocery chain.
Hat Trick Beverage CEO, Sender Vaiser commented; "This is a significant win. These are strong, mid-sized retailers and they are demonstrating faith in the product concept. The combination of an excellent all-natural, lightly sweetened fruit flavored line of fitness waters, coupled with a breakthrough packaging concept has started to attract a lot of interest from distributors as well as retail chains.
The Company is also in discussions with a major national retailer, although it is early on in the negotiations process. The fact that we even have the attention of a major national retailer underlines the potential retail volume we can achieve with this product".
The issuer expects, and projects its initial order of 20,000 cases to begin filling the retail pipeline with product, in September with up to 250,000 cases of anticipated fulfillment.
The entire contract has a face value of $3,900,000.00 to the issuer.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Certain forward information contained in this release contains forward-looking statements that involve risk and uncertainties, including but not limited to, those relating to development and expansion activities, domestic and global conditions, and market competition.
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