NEW YORK, Sept. 4 /PRNewswire/ -- Accounting firms once again dominate BusinessWeek's third annual ranking of the "Best Places to Launch a Career": Ernst & Young jumps two spots to No. 1, followed by Deloitte and PricewaterhouseCoopers. The last of the Big Four, KPMG, moved up six spots to No. 5.
While the economy has taken its toll on middle management, many companies are continuing to hire entry-level employees -- in some cases at a blistering pace. Even those that are hiring fewer employees for entry -- level jobs are competing more intensely for the very best. While traditional perks such as pensions and health insurance still have their place, more companies are finding inventive ways to attract, retain, and motivate their youngest employees -- using everything from work-from-home programs to faster promotions to financial benefits that kick in a few years down the road.
No one recognizes the importance of perks more than Ernst & Young, where average salaries haven't increased substantially in at least three years. The Big Four firm still attracts more than 3,000 highly sought-after accounting students each year with extensive training and mentoring programs, performance bonuses, and the promise of face time with top executives-including an annual trip to Walt Disney World for all U.S.-based interns. It's perks like that, along with a recruiting machine in overdrive and near-certain advancement to a supervisor-level position in just two years, that landed Ernst & Young atop BusinessWeek's third annual Best Places to Launch a Career ranking this year, unseating rival Deloitte.
While accounting firms again dominate the top of the list, owing to decent salaries and intense demand, one of the most surprising things about this year's ranking is just how well the investment banks fared. With five banks in the top 50, including Goldman Sachs at No. 4 and J.P. Morgan at No. 10, it was the industry's best showing since the inaugural ranking in 2006, at least in part because the surveys were conducted before the full extent of the turmoil on Wall Street had become apparent. High pay and an otherwise excellent reputation on campuses propelled four of the five banks -- including beleaguered Lehman Brothers -- higher up the ranking.
The Best Places to Launch a Career ranking is based on three separate surveys: a BusinessWeek poll of career-services directors at U.S. colleges; a survey of 40,000 U.S. college students conducted by Universum USA, a Philadelphia research company; and a BusinessWeek poll of the employers themselves. With a greater number of qualified employers participating, BusinessWeek ranked 119 this year, up from 95 in 2007. The increased competition, along with shifts in sentiment among students and career-services directors, sent several newcomers, including No. 14 Target, No. 17 Boston Consulting Group, and No. 19 Anheuser-Busch, vaulting up the ranking, while several favorites from last year came off their pedestals. Microsoft slipped seven spots, to No. 13; Disney fell 20, to No. 27; and Accenture dropped 39, to No. 47.
BusinessWeek's Best Places to Launch a Career ranking is in the September 15, 2008 issue, on newsstands September 5th. Expanded content is available on BusinessWeek.com, including the full methodology, profiles of each employer, an interactive table, slide shows, and a video roundtable with recruiters from top companies.
BusinessWeek's 50 Best Places to Launch a Career 2008 2007 Company Industry Rank Rank 1 3 Ernst & Young Accounting 2 1 Deloitte Accounting 3 2 PricewaterhouseCoopers Accounting 4 13 Goldman Sachs Investing Banking 5 11 KPMG Accounting 6 45 Marriott International Hospitality 7 5 Google Internet 8 9 Lockheed Martin Manufacturing 9 4 IBM Technology 10 17 J.P. Morgan Investment Banking 11 10 Teach for America Nonprofit/Government 12 19 U.S. State Dept. Nonprofit/Government 13 6 Microsoft Technology 14 -- Target Retailing 15 15 Abbott Labs Pharmaceuticals 16 -- NASA Nonprofit/Government 17 -- Boston Consulting Consulting 18 12 General Electric Manufacturing 19 -- Anheuser-Busch Consumer Goods 20 90 Norfolk Southern Transportation 21 16 Merrill Lynch Investment Banking 22 38 Verizon Communications Telecommunications 23 27 Northrop Grumman Manufacturing 24 20 General Mills Consumer Goods 25 14 Boeing Manufacturing 26 26 Enterprise Rent-a-Car Transportation 27 7 Walt Disney Media/Entertainment 28 47 New York Life Insurance 29 31 Lehman Brothers Investment Banking 30 28 Raytheon Manufacturing 31 77 Cisco Systems Technology 32 43 Philip Morris USA Consumer Goods 33 -- Amazon.com Internet 34 84 Northwestern Mutual Insurance 35 65 Deutsche Bank Investment Banking 36 40 Intel Technology 37 50 CIA Nonprofit/Government 38 59 AT&T Telecommunications 39 68 Union Pacific Transportation 40 -- Siemens Technology 41 54 Liberty Mutual Insurance 42 51 Wachovia Financial Services 43 37 Travelers Insurance 44 -- Citigroup Financial Services 45 62 Nestle USA Consumer Goods 46 -- Whirlpool Consumer Goods 47 8 Accenture Consulting 48 56 Aetna Insurance 49 89 Kraft Foods Consumer Goods 50 95 MetLife Insurance
