BOULDER, Colo., Sept. 8 /PRNewswire-FirstCall/ -- In anticipation of October's National Breast Cancer Awareness Month, Celestial Seasonings(R) has introduced two new antioxidant-rich green teas -- Cranberry Pomegranate Green Tea and Tropical Grapefruit Green Tea. Known for its iconic and inspirational packaging art, Celestial Seasonings invited artists and breast cancer survivors Heidi Kummli and Dagmar Fehlau to develop original tea box artwork. The two new green tea varieties support Celestial Seasonings' sponsorship of the National Breast Cancer Foundation (NBCF).
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"The healthy ingredients and nurturing goodness of Celestial Seasonings teas make us a natural partner for the National Breast Cancer Foundation," said David Ziegert, Acting General Manager of Celestial Seasonings. "We hope our new teas will support the efforts of this great organization, and also continue to increase awareness of this important cause."
The two distinctive new green tea flavors are rich in health-supporting antioxidants. Cranberry Pomegranate Green Tea is infused with sweet pomegranates and tart cranberries. Tropical Grapefruit Green Tea features the brisk aroma and refreshing taste of fresh grapefruit. Both are 100% natural with no artificial flavors, colors or preservatives. The teas are available at grocery and natural foods stores nationwide and for the suggested retail price of $2.99 for one 20-count box.
Celestial Seasonings has a rich history of creating thought-provoking tea boxes whose beautiful artwork tells the story of the goodness found inside the box. With the help of the Rocky Mountain Cancer Center of Denver, Celestial Seasonings was able to identify a talented group of local artists who were also breast cancer survivors. From that group, Dagmar Fehlau and Heidi Kummli were selected to develop purpose-driven tea box art for the two new green tea varieties.
Fehlau's and Kummli's unique artistic perspectives allowed them to use the healthy ingredients in each tea to illustrate their stories of courage, perseverance and hope. Fehlau created a colorful gouache-style painting for Cranberry Pomegranate Green Tea. Gouache technique uses an opaque water-based paint to achieve an effect that combines characteristics of both oil and watercolor styles. Kummli tapped her expertise in beadwork to develop for Tropical Grapefruit Green Tea a beaded tapestry that is unlike anything ever featured on a Celestial Seasonings package.
"We are known for the imaginative, carefully crafted art that has always adorned our tea boxes," said Acting General Manager David Ziegert, "and having these inspirational women create the art for these exclusive teas in support of the National Breast Cancer Foundation is especially meaningful."
The National Breast Cancer Foundation focuses on extending and improving women's lives through educational programs that stress early detection and good breast healthcare. There is reason to be optimistic about NBCF's efforts. According to the American Cancer Society, the five-year survival rate for localized breast cancer has increased from 80% in the 1950s to 98% today. Increased awareness of the need for early detection plays a crucial part -- NBCF estimates show that 70% of all breast cancer cases are first detected during breast self-exams. Celestial Seasonings is proud to make a generous financial contribution in support of NBCF's continuing efforts to save and enrich the lives of thousands of women across the country.
Celestial Seasonings
Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 90 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea. For nearly 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, organic, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit http://www.celestialseasonings.com/.
The Hain Celestial Group
The Hain Celestial Group , headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings(R), Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R), Arrowhead Mills(R), MaraNatha(R), SunSpire(R), DeBoles(R), Hain Pure Foods(R), FreeBird(TM), Plainville Farms(R), Hollywood(R), Spectrum Naturals(R), Spectrum Essentials(R), Walnut Acres Organic(R), Imagine(R), Rice Dream(R), Soy Dream(R), Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R), Granose(R), Realeat(R), Linda McCartney(R), Daily Bread(TM), Lima(R), Grains Noirs(R), Natumi(R), JASON(R), Zia(R) Natural Skincare, Avalon Organics(R), Alba Botanica(R), Queen Helene(R), Tushies(R) and TenderCare(R). Hain Celestial has been providing "A Healthy Way of Life(TM)" since 1993. For more information, visit http://www.hain-celestial.com/.
Contact:
Tracie Lesser
Burson-Marsteller
312-596-3521
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