RealD 3D, the world's leading digital 3D provider, announced today that it will showcase its expanded digital 3D capabilities leveraging the superior technology of Christie's CP2000-XB projector, enabling digital 3D images to be projected using a single digital cinema projector on larger screens than previously possible.
On Saturday, September 13, Christie, a leading provider of visual solutions for business, entertainment and industry, will showcase the latest addition to its digital cinema projector line-up, the Christie CP2000-XB. When combined with RealD XL technology, it allows 3D cinema content to be projected brighter and clearer onto screens larger than any other digital 3D technology with a single projector, on screens greater than a width of 75'.
The two companies will use the projector to deliver the first-ever live transatlantic 3D broadcast, featuring an interview with Jeffrey Katzenberg, CEO of DreamWorks Animation SKG. Katzenberg will discuss the impact of 3D technology in theaters, the home and across other platforms. RealD technology will be used for the live 3D stereoscopic broadcast on the IBC big screen on Sunday evening, followed by a content showcase. RealD and Christie will serve as the principal 3D technology supporting Monday, September 15, digital cinema theme day.
"RealD has been involved with live 3D broadcasting since its inception and we are excited to play a role in the first-ever live transatlantic digital 3D telecast," said Joshua Greer, President of RealD. "Our participation with Christie underscores RealD's commitment to innovation and continued leadership in 3D technologies. By combining the digital and cinema expertise of both companies, we can now deliver 3D to even larger screens without compromising quality."
In addition, RealD's chief scientific officer, Matt Cowan, will participate in "˜The presentation alternatives and considerations for exhibitors' panel. This builds on the discussion from last year's conference and will look at different ways of presenting stereo images. The session will explore the latest developments in Stereoscopic projection. This will be held at the auditorium on Monday, September 15 from 14:00 - 15:30 CEST.
Joshua Greer, president and co-founder of RealD, will discuss the future of stereo 3D broadcast on the panel, "˜Unique to cinema - but for how long?'. This session will examine when and how 3D will expand beyond the theatrical domain and into the home, as well as how 3D will affect DVD players, video games and mobile phones. The panel will be held at the auditorium on Monday, September 15 from 16:00 - 17:30 CEST.
For more information or to set up a time to meet with a RealD executive at IBC, please contact Amy White at 310-407-5186 / reald@lewispr.com or Gina Lang at 310-248-6109 / glang@bwr-la.com.
About RealD:
RealD is the global leader in 3D, bringing the most advanced digital 3-D experience to cinemas worldwide. RealD's next-generation technology, deployed across the world's largest 3D platform in 27 countries, provides a stunningly realistic and immersive viewing experience beyond the usual concepts of 3D cinema. The impact of 3D upon today's moviemaking has been compared to the advent of color film when once there was only black and white.
Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD's mission-critical 3-D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, visit www.reald.com.
About Christie:
Christie Digital Systems USA, Inc., a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information, visit www.christiedigital.com.
