The DFW American Marketing Association (DFW AMA) is proud to present Terri Albers Griffin, President, Albers, Inc.
Let's face it, there aren't many people who come into a specific industry with both technology and marketing expertise. You start with one or the other and either place you start, you will be deficient in the other area. How do you address both to be effective?
Terri will discuss ways to ensure the marketing is credible and embraced by the technologist in addition to the target market you are addressing, especially if your market path ends with a non-technical consumer.
She will also cover opportunities in technology marketing from career paths, to salaries, to job security.
For those of you currently in technology marketing and those interested in entering the industry, this event will provide strategic insight to help you attain your career goals.
A marketing professional who can effectively address both marketing and technology is very valuable and a highly marketable resource!
Terri Albers Griffin has over 25 years experience in management, marketing, business development, and engineering within a variety of industries, from storage, security, data communications, telecommunications, digital home technology, to space technologies. In her marketing roles she has built and managed industry-leading interoperability programs still in place today, launched several new products and services, and has been instrumental in creating industry recognition through PR, branding, programs, and events for the companies she has worked for and represented.
When: |  | Thursday, September 25, 2008, 11:30 AM to 1:00 PM |
Where: | Fort Worth Club | |
306 W. 7th Street, Fort Worth, TX | ||
Registration: www.dfwama.com |
Seating for this Executive Luncheon will be limited, please register early.
About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.
About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.