NORTHFIELD, Ill., Sept. 15 /PRNewswire-FirstCall/ -- Kraft Foods Inc. today announced it will donate $250,000 in humanitarian aid to support the victims of Hurricane Ike. The donation consists of $100,000 in cash and $50,000 in products to the American Red Cross, and $100,000 in products to Feeding America. Donated products include Kraft favorites such as Planters nuts, Cornnuts snacks, Honey Maid Grahams crackers and Fig Newtons and Oreo cookies. The cash donation is expected to feed approximately 7,000 hurricane victims seeking food, shelter and comfort.
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This donation builds on Kraft Foods' long-standing tradition of being one of the first responders in situations where humanitarian aid is needed. In total, the company has donated nearly $2 million in 2008 to help victims of flooding in the Midwestern United States, the China earthquake, Cyclone Nargis in Myanmar, Hurricane Gustav along the U.S. Gulf Coast and Hurricane Ike. Since 2000, Kraft Foods has contributed nearly $10 million in cash and products for global humanitarian aid.
"Food and financial donations are especially important after a disaster strikes," said Amina Dickerson, Senior Director, Corporate Community Involvement, Kraft Foods. "Our donation of family favorites like Planters nuts and Nabisco cookies will bring comfort to families and make an immediate, positive difference during this particularly distressing time. The American Red Cross and Feeding America are doing an outstanding job of distributing donations from companies such as Kraft to families affected by the disaster."
"The American Red Cross is grateful for Kraft's donations to support those affected by Hurricane Ike," said Jeff Towers, Chief Development Officer, American Red Cross. "Kraft has been a vital supporter during the 2008 hurricane season, providing both financial and product donations."
"We are extremely grateful to Kraft for their generous donation to help us provide urgently needed food to the thousands of people whose lives have been disrupted by the devastation caused by Hurricane Ike," said Vicki Escarra, President and CEO, Feeding America. "We provide food and groceries to more than 25 million Americans every year, and we simply could not accomplish this work without the generous help of Kraft, which is a Mission Partner of Feeding America."
ABOUT KRAFT FOODS INC.
For more than a century, Kraft (http://www.kraft.com/) has offered delicious foods and beverages that fit the way consumers live. Millions of times a day in more than 150 countries, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the world's largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing and processing facilities globally. The company is a member of the Standard & Poor's 500 index as well as the Dow Jones Sustainability Index and Ethibel Sustainability Index.
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