LOS ANGELES, Sept. 21 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of September 19 through September 21, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, September 21, 2008 by Rentrak Theatrical include:
Rank Title Weekend Gross Locations 1 Lakeview Terrace $15,600,000 2464 2 Burn After Reading $11,294,534 2657 3 My Best Friend's Girl $8,300,000 2604 4 Igor $8,010,000 2339 5 Righteous Kill $7,700,000 3152 6 Tyler Perry's Family That Preys $7,500,000 2070 7 The Women $5,305,957 2995 8 Ghost Town $5,171,000 1505 9 The Dark Knight $2,950,000 1905 10 The House Bunny $2,800,000 2675 11 Tropic Thunder $2,576,000 2333 12 Mamma Mia! $1,064,950 1121 Weekend of 09/19/2008 to 09/21/2008 (C) 2008 by Rentrak Corporation About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
