AUSTIN, Texas, Sept. 23 /PRNewswire-FirstCall/ -- AT&T Texas announced today its plans to begin airing two new Public Service Announcements (PSA) statewide to promote the American Red Cross' Text2Help disaster relief initiative to benefit victims of Hurricane Ike.
AT&T will match dollar-for-dollar all Text2Help contributions to the American Red Cross up to $250,000. The AT&T PSAs -- a 30-second TV spot and a 60-second version for radio -- will begin airing statewide for approximately two weeks.
Don Cain, president of AT&T Texas, is featured in the new PSAs and invites the public to use a special American Red Cross text donation code from their cell phone to contribute to the American Red Cross.
"AT&T Texas worked hard to keep people connected when Ike battered the Texas coast, and we're just as committed now to assisting our neighbors in need," Cain said. "We encourage people across the state to join us in offering hope to our fellow Texans trying to recover their lives and their livelihoods from Ike's devastation."
"The American Red Cross has a long and distinguished history of helping victims recover from natural disasters," Cain added. "Far too many Texans still urgently need the American Red Cross' help, and the American Red Cross needs our help to ensure that their services reach those who need help now."
Those wishing to contribute to the American Red Cross may simply text the word GIVE to 24357 (2HELP) from their cell phone, a charge of five dollars will be billed to their next cell phone statement. Other ways to support the American Red Cross' disaster relief efforts may be found online at http://www.redcross.org/. AT&T Texas will match donations up to $250,000.
About AT&T
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