Chevy, The Official Ride of Country Music, is gearing up for the release of the 5th Annual Chevy Country Music Calendar for 2009. The 2009 Country Music Calendar features 10 country artists, as well as one of NASCAR's top Chevy drivers, Dale Earnhardt, Jr. Shot in multiple locations across the country, the Chevy Country Music Calendar will be distributed via four national publications including NASCAR Illustrated, Progressive Farmer Magazine, Country Weekly Magazine, and People Magazine reaching over two million subscribers beginning on November 23.
This 2009 edition also marks the first year the Chevy Country Music Calendar will be distributed digitally with the help of CMT.com. Housed on CMT.com, the digital version of the calendar will feature interactive components for fans including videos, behind-the-scenes footage from calendar photo shoots, downloads, product information and shopping, sharing tools, up-to-date CMT and artist news, and additional artist photos. The calendars will also be available at multiple Chevy sponsored events in conjunction with "Country Music's Biggest Night," the Chevy sponsored CMA Awards on the ABC Television Network, Wednesday, November 12th at 8 PM EST/7 PM CST.
Kim Kosak, Chevrolet general director, advertising, sales promotion states, "Chevy is pleased to partner with the CMA and great country music artists to create this fifth annual Chevy Country Music Calendar. We're also extremely excited to be able to present the calendar digitally with the help of CMT.com. We know that country music fans will love to use the digital format to go behind-the-scenes and hear everyday life stories from their favorite stars featured in the 2009 calendar."
CMA Chief Executive Officer Tammy Genovese states, "CMA has enjoyed a very successful and widespread relationship with Chevrolet for more than two decades and the release of the fifth annual Chevy Country Music Calendar proves that our relationship remains strong. Chevy is a perfect partner to help us as we continue to connect our industry with our fans. The 2009 calendar features many of today's hottest Country stars including several current CMA Awards nominees. The calendar's distribution in close to three million outlets and the new digital, interactive format on CMT.com is exciting and a great way to reach beyond our core market."
"The addition of Chevy's digital calendar is a great opportunity to make the calendar interactive and really bring the fans into the mix with more content than ever before," adds Martin Clayton, vice president and general manager, CMT.com. "We're thrilled that CMT.com is the calendar's exclusive digital home, and is readily accessible to the hundreds of thousands of fans that visit our site daily for their country music fix."
The 2009 Country Music Calendar features 11 celebrities photographed with 2009 Chevrolet vehicles. Notably, one of the hottest artists to debut in 2008 is Heidi Newfield featured in the opening month with the Traverse LT, one of Chevy's most anticipated vehicles of the year. Top Chevy NASCAR driver, Dale Earnhardt, Jr., claims February with the Camero. Rissi Palmer sizzles the month of March with Malibu LTZ while April is represented by Jason Aldean and the Corvette ZR1. Joe Nichols enjoyed posing with the Tahoe LTZ in Colorado for the month of May, and the summer months feature Lady Antebellum with the HHR SS Turbocharged, Rodney Atkins with the Half Ton Crew Cab, and Chuck Wicks with the Camero. Jypsi brings the fall with both the Aveo5 and Cobalt SS Turbo Coupe, rising star James Otto and the Avalanche LTZ represent October, and Phil Stacey is featured with the Impala SS for November.
Incidentally, four of the five artists nominated for Best New Artist at this year's CMA Awards are featured in the 2009 Chevy Calendar. Rodney Atkins, who was photographed for the Calendar with his son and the Half Ton Crew Cab, when asked about his nomination stated "It's incredible. I'm really honored to get to be a part of the CMA Awards. I can't wait for the show -To be nominated is crazy good!" James Otto stated "to be acknowledged by my peers is overwhelming." Lady Antebellum and Jason Aldean, both photographed in beautiful Colorado, were also nominated for Best New Artist at this year's CMA Awards.
About Chevrolet
Chevrolet is one of America's best-known and best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. For more information please visit www.chevrolet.com.
Photos available for this release:
Lady Antebellum poses with the HHR SS Turbocharged
To view photos, go to www.enr-corp.com/pressroom and enter Release ID: 171838