PROVO, Utah, Nov. 10 /PRNewswire-FirstCall/ -- On Saturday, Nu Skin Enterprises, Inc. opened for business in the Czech Republic as the company's 48th market. The latest expansion adds further fuel to the company's increasingly successful European region.
"With its growing economic strength and entrepreneurial appetite, the Czech Republic is becoming a dynamic market for direct selling," said Truman Hunt, president and chief executive officer. "We expect the opening of the Czech Republic to add to the great momentum we are generating in Europe, particularly as our Eastern European region continues to set growth records."
As Nu Skin's 25th European market, the Czech Republic boasts a strong economy and a population of just over 10.3 million people. The market joins other countries in Nu Skin's burgeoning Europe region, which improved 62 percent in the third quarter over the prior-year period. The opening ceremony in Prague was well-attended by active distributors in Slovakia and Hungary and interested Czech Republic residents.
The company will initially introduce select Nu Skin and Pharmanex products to the market. Scott Schwerdt, president of the Americas, Europe and Pacific regions will oversee the Czech Republic with support from Mikael Linder, president and general manager of Europe operations.
The Company
Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin's scientific leadership in both skin care and nutrition establishes Nu Skin as a premier anti-aging company, evidenced in its patent-pending ageLOC technology and flagship products including the Galvanic Spa System II, Tru Face Essence Ultra, LifePak nano and the g3 nutrition beverage. A global direct selling company, Nu Skin operates in 48 markets throughout Asia, the Americas and Europe and has more than 750,000 independent sales representatives. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol "NUS." More information is available at http://www.nuskinenterprises.com/.
