iHollywood Forum announced its newest speaker lineup for the second annual "Hollywood Goes Green" conference which will be held this December 8-9, 2008 at the Hilton Universal in Los Angeles. The high profile conference, addressing environmental issues in entertainment and media, will host more than 40 speakers and exhibitors. The title sponsors are HP and General Motors. The gold sponsor is Sony DADC.
The newest speaker addition is Beth Colleton, Vice President, "Green Is Universal" (GIU), NBC Universal. "I'm pleased that for the second year, NBC Universal is participating in Hollywood Goes Green," said Beth Colleton, Vice President, "Green Is Universal" (GIU), NBC Universal. "We believe that Hollywood can use its influence to raise environmental awareness, activate consumers to protect the environment, and incorporate eco-friendly practices in our daily operations. This event shows how Hollywood's sustainable initiatives can join in the commitment of corporate America."
"While celebrities have long been environmental activists, studios and production companies have been cautious about adopting the green philosophy as it applies to their business operations," says Zahava Stroud, President and Cofounder of iHollywood. "Today, during an economic slowdown, implementing sustainable solutions is a necessity within global entertainment business operations to improve profitability. Studios and broadcast networks are committing resources to reducing their carbon footprint across the board in entertainment production, distribution, and marketing."
Media, entertainment and advertising executives from both above the line, and below the line, will gather at the event to learn how their businesses can be more profitable through innovation and corporate responsibility. "We attract entertainment pros from business, creative, production, tech, talent, facilities, programming, business affairs, and finance to learn how Hollywood can increase its profitability and at the same time plan a meaningful sustainable strategy," said Stroud.
As part of the event, iHollywood Forum will publish a "Hollywood Goes Green" guide with articles, practical guidelines and ideas for implementing strategies addressed at the conference. The guide from last year is available as a free PDF download on the Website.
"Hollywood Goes Green" Topics will include:
- Sustainable options that will make the entertainment industry more profitable
- Best practices and practical guidelines to reduce your carbon footprint
- Using technology to maximize energy efficiency and reduce IT spending
- Production workshop on making eco-friendly film, TV and commercial productions
- Financing and pitching environmentally themed film and content
- Delivering green messages to create consumer awareness on digital media, cable and TV
- Incorporating green initiatives in advertising campaigns
- Fuel saving solutions and using energy efficient vehicles
To View the Entire Agenda, Visit: www.hollywoodgoesgreen.com
KEYNOTE SPEAKERS INCLUDE:
- Walt Disney Studios Home Entertainment, Larry Wilk, VP, Worldwide Operations & Green Ambassador, DEG
- Hewlett-Packard, Stephen McKenna VP, Media & Entertainment Markets
- Global Green, Matt Petersen, CEO
- Sebastian Copeland, Award winning filmmaker, photographer and author
- FOX Broadcasting Company, Joshua Mark, Executive Director, Special Event Production, Creative Services
- General Motors, Senior Executive
- Sony DADC, Michael Mitchell, Executive Vice President and General Manager
FEATURED SPEAKERS AND PANELISTS INCLUDE:
- At Home Naturally, Sherry Beall, Host and Producer of Healthy Planet, Healthy Me!
- Avita C-op, Amanda Shi, Owner and Designer
- Berger Kahn, A Law Corporation, Owen J. Sloane, Chair, Entertainment & Media Group
- Brand -In Entertainment, Rolf Auerbach, President
- Clean Culture, Terry Swack, Founder
- Conscious Living, Bianca Alexander, Exec. Producer Co-Host
- Deutsch, Karen Costello Melave, SVP, Group Creative Director
- Discovery Channel Host, Summer Raynes Oaks, Fashion model, Host, Author
- Discovery Channel Host, Sara Snow, Green-living expert
- Eco Zone Media, Paul Polizzotto, CEO
- EMC Consulting, Laddie Suk, Global Partner, Innovation and Transformation Solutions
- Fujitsu Computer Systems Corporation, Richard McCormack, Senior VP, Marketing
- GenGreen, Charisse McAuliffe, Founder and CEO
- Gensler, John Wiedner, Sr. Associate
- Good Magazine, Jonathan Greenblatt, President
- Green Living Project, Rob Holmes, Filmmaker and Producer
- Green Seal, Arthur Weissman, Ph.D., President and CEO
- Hewlett Packard, John Frey Manager, Social and Environmental Strategies
- Ideal Bite, Heather Stephenson, co-founder and CEO
- Laura Ziskin Productions, Sasha Mervyn, Director of Development
- LivingHomes, Steve Glenn, CEO and Founder
- LOHAS, Ted Ning, Executive Director
- Milken Institute, Kevin Klowden, Managing Economist
- MPG North America, Guy Forestier-Walker, EVP/Strategic Planning
- MTV Networks, Ian Rowe, VP of Strategic Partnerships and Public Affairs
- MySpace.com, Liba Rubenstein, Manager of Public Affairs & Co-founder of IMPACT
- New Resource Bank, Peter Liu, Founder and Vice Chairman
- News Corp., Rachel Webber, Director, Energy Initiatives
- Planet Green, Timothy Kuryak, Vice President, West Coast Production & Development
- Reel Green Media, Lauren Selman, Founder
- Saatchi & Saatchi S, Catherine Greener, VP, Sustainability Consulting
- Schorleaf, Kevin O'Donnell, Fundamentalist
- Satori Capital, Christiana Wyly, Venture Partner
- Stereovision Entertainment Group, Doug Schwartz, Chairman & BAYWATCH creator
- Southern California Edison Company, Gene Rodrigues, Director of Energy Efficiency
- Stanford University School of Medicine, Dr. Alan Green, Clinical Professor of Pediatrics
- the Gallery LA, Mikey Koffman, CEO
- The Organic Center, Steven Hoffman, Managing Director
- The Walt Disney Company, Bernard Gershon, SVP/GM, Corporate Strategy
- Twentieth Century Television, Mike Posey, Manager of Production
- Umbria, Averill Doering, Manager Of Consumer Rights & Strategy
- U.S. Green Building Council, Ted van der Linden, Board of Directors
SPONSORS INCLUDE:
- Title Sponsors: General Motors, Hewlett-Packard
- Gold Sponsor: Sony DADC
- Bronze Sponsors: Fujitsu, EMC Consulting, GenGreen, FirmGreen, PerfGoGreen
- Exhibit Sponsors: InCorp, Akeena Solar, Design & Source Productions Inc., Sustainable Table, REC Solar Inc., California Green Designs, East West Bank, USFI Greenworks
- Contributing Sponsors: Berger Kahn
- Official Water Sponsor: Natura
- Radio Media Partner: KFWB News 980
- Media Partners: Conscious Living TV
- Supporting Partners: LOHAS, DEG, Green Drinks
About iHollywood Forum, Inc.™
Founded in 2000, Los Angeles-based iHollywood Forum, Inc. produces roundtables and business summits about Hollywood, business and technology. The summits attract a diverse mix of Hollywood and technology executives, entrepreneurs, technology executives, attorneys and others to learn and make deals in an intimate environment. Sessions are moderated by top journalists and analysts. www.ihollywoodforum.com
Press Information:
To register for the event or arrange interviews with event organizers or speakers:
- All media must be registered and credentialed in advance. Media passes do not include meals unless approved in advance.
- Special discounts offered for guilds, trade associations and non profit organization members.