CINCINNATI, Nov. 13, 2008 /PRNewswire/ -- According to an ancient proverb, "It takes a village to raise a child." This holds true today, though instead of an extended family of relatives all living under one roof, today's moms are creating their own "village" networks with friends and family through blogs and online communities that make it easier than ever to connect, share happy moments and stay in touch.
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In a digital age where busy moms connect by poking, tweeting and friending one another on sites like Facebook and Twitter, Pampers -- a leader in baby care for more than 40 years -- has created the Pampers Village, an online village where moms can bond and chat with other moms about the topics that affect them and their families most. The virtual Pampers Village can be found at http://www.pampers.com/, which has been completely redesigned with a brand new look and tons of new features to delight moms and moms-to-be where they live, work and play. For example, expecting moms can download a pregnancy widget to their desktops to engage in their baby's progress while multi-tasking on the computer, check out the baby name finder for the coolest baby name, or access the site's "Out & About Guide" to find that perfect destination for an upcoming Babymoon.
"All moms share a common goal -- to raise a healthy, happy child. And the great thing about Pampers.com is that moms can connect, bond and chat with other moms all over the globe in real time and share in each other's experiences," said Jodi Allen, North American vice president and general manager for Pampers. "With the new Pampers Village, we hope to more easily foster these connections and experiences, and also provide the great developmental resources and information that parents have to come to rely on from Pampers."
A majority of the content on Pampers.com is provided by the Pampers Parenting Network (PPN). Formerly known as the Pampers Parenting Institute, PPN is a group of leading parenting experts and medical professionals hand-picked to provide moms with the best information, support and resources for the health and well-being of their babies and families -- everything from advice on potty training and flu season, to exercise tips for mom that she can do with her baby from Stroller Strides' founder Lisa Druxman. PPN members participate in Q&As, blogs, articles and videos/demonstrations that will be unveiled throughout the year. New lifestyle experts to the PPN board include: Laura Jana, M.D., a widely recognized parenting expert; Lisa Druxman, founder and chief executive officer of Stroller Strides; and Julian Claus-Ehlers, executive chef and expert in healthy eating habits for the family.
"As a mom myself, I am always looking for new information about the health and well-being of my children, or connecting with other moms that may be going through the same things as I am," said Druxman. "As part of PPN, I'll contribute exclusive articles and content to the new Pampers Village and respond and provide advice in 'real-time' to moms who are seeking on-the-spot information. I'm so excited to be a part of Pampers' new online community."
Pampers Village will be organized into three categories, each focusing on a different aspect of a mom's life:
-- "Me" - is similar to "spa time" for mom. It provides an extensive selection of articles and content specifically designed for moms' personal well-being, and information on fitness, nutrition, beauty, body and soul, and much more.
-- "My Baby" - highlights the wonderful world of baby. It showcases information that affects the important developmental stages that each baby will experience, and features an ample selection of articles for moms on topics such as feeding, safety, skin care, sleep and health, among others.
-- "My Family & World" - celebrates mom's world and the village that supports her. Moms will find information about family dynamics, such as sibling relationships and rivalry, as well as recipe ideas and vacation planning for the whole family. Parents can also find information about Pampers' support of charities around the world and how Pampers is contributing to the well-being of the environment.
As part of the new Pampers Village, Pampers products will be featured with enhanced information including a product selector to help parents find the best Pampers products for their babies at each stage of development, new product tours, the ability for members to comment on various products and a store locator, making it easier for moms to find their favorite Pampers' products in their own neighborhoods.
Pampers Village launched in select European countries earlier this year and ultimately will be available in 44 regions around the globe by the end of 2009. The new Pampers Village was made possible by creative agencies Critical Mass (Chicago) and Saatchi and Saatchi Interactive (Europe).
About Pampers(R)
Pampers is a trademark of Procter & Gamble and the company's largest global brand and is the world's top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Network, visit http://www.pampers.com/.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in more than 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
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