For the 12 million U.S. children annually afflicted by chronic hunger, a new national campaign is underway to raise 4,000,000 meals this holiday season. Cascade Feeds America is a far-reaching goodwill program in which Feeding America (formerly Second Harvest) has joined forces with head judge of Bravo's hit TV series "Top Chef," Tom Colicchio, to shine a spotlight on the cause. The campaign kicks off with Colicchio cooking a holiday meal for NYC kids in need.
Consumers can visit http://www.cascadefeedsamerica.com/ throughout November and December to help. With just one click, web site visitors can help donate a meal to needy children through Feeding America's "Kids Cafe" program (the site will also showcase a signature holiday recipe created by Colicchio).
Up to four million meals will be donated to Feeding America's "Kids Cafe," one of the largest child-feeding programs in the nation. With 1,700 established Kids Cafes in the U.S., these networks offer children free food, as well as educational, recreational and social activities in their neighborhood.
SATELLITE FEEDS: Wednesday, November 19th, 2008 Wednesday, November 19th, 2008 7:00 PM - 7:15 PM ET 9:30 PM - 9:45 PM ET AMC 3 AMC 3 C-Band C-Band Transponder 3 Transponder 19 Downlink Freq. 3760 Horizontal Downlink Freq. 4080 Horizontal Thursday, November 20th, 2008 10:00 AM - 10:15 AM ET AMC 3 C-Band Transponder 3 Downlink Freq. 3760 Horizontal
NEWS: Celebrity Chef and "Top Chef" Star Tom Colicchio joins Feeding America in huge holiday effort to improve U.S. childhood hunger
FORMAT: B-roll and Soundbites
ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/35923/consumer.html
SOUNDBITES: * Tom Colicchio, Chef/Owner Craft restaurants & 'Wichcraft, Head Judge: "Top Chef" * Feeding America spokesperson B-ROLL INCLUDES: * Colicchio Serving Food to Children in Need * Demos * Cooking Visuals w/kids VIDEO PROVIDED BY: Procter & Gamble
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