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PR Newswire
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Leading Global Online Publishing Provider Chooses Autonomy to Power its Ecommerce Portal

CAMBRIDGE, England and SAN FRANCISCO, California, November 20 /PRNewswire-FirstCall/ -- Autonomy Corporation plc , a global leader in infrastructure software for the enterprise, today announced that leading global online publishing provider Zinio (http://www.zinio.com/) has selected Autonomy's Meaning-Based technology to power its revolutionary new global eStore feature called "Zinio INSIDE". Autonomy's core infrastructure software, the Intelligent Data Operating Layer (IDOL), was selected after a competitive procurement because of its unique ability to understand the meaning of information from over 1,000 formats including text, audio and video, and over 100 languages, thus enabling Zinio's worldwide users to benefit from unique conceptual retrieval and highly customized recommendations for sought-after content.

Powered by IDOL, Zinio INSIDE is the industry's first tool to allow Internet users immediate and unencumbered access to magazine and book content previously only available in print, unlocking millions of premium pages from 1,000 different titles for readers to explore, share, purchase and own. Given its unique ability to extract the digital essence of content and identify patterns between disparate pieces of information across distinct physical locations and languages, IDOL enables Zinio readers to benefit from single-point access to millions of stories, images, audio and video files at the touch of a button. As readers locate the stories they are looking for almost instantaneously, IDOL suggests relevant content based on a user's explicit and implicit history. Unlike legacy approaches which base their recommendations on the search and buying history of other users, Autonomy's technology automatically profiles web readers to suggest content that is an accurate reflection of their interests, thus ensuring an unprecedented degree of customization and a first-class user experience.

"As the global leader of digital publishing services, Zinio has always provided the most technologically-advanced, user-friendly, and richly interactive reading experience imaginable. Partnering with Autonomy to bring Zinio INSIDE to internet users everywhere is a game-changing move that takes digital publishing technology to the next level," said Richard Maggiotto, President and CEO of Zinio. "This program allows unprecedented access to premium content in its original layout, which readers can share through virtually any social community or viral-based application on the web. Employing Autonomy's Meaning-Based technology helps to personalize this experience for readers in a way that has never before been possible, allowing search across languages, images, even interactive content like video or flash."

"Today's content-hungry audiences are technically savvy and time-poor, demanding accurate results at the touch of a button and personalized recommendations," commented Dr Mike Lynch, CEO of Autonomy. "Forward-thinking organizations like Zinio embrace Meaning-Based technologies to provide these demanding audiences with a first-class user experience thus boosting conversion rates, encouraging customer loyalty, and driving traffic acquisition," added Lynch.

For more information on Autonomy's pan-enterprise platform, please visit http://www.autonomy.com/enterprise-search.

About Zinio LLC

Zinio is the global leader in digital and interactive publishing products and services, with over 1,100 digital magazine titles currently in its stable. Partnering with American and International publishers, Zinio opens opportunities for revenue growth and wider circulation. Zinio also designs marketing programs that focus on consumer acquisition and retention, cross-promotion, and driving revenue. Zinio is also the home of VIVmag (http://goreadgreen.com/), The Read Green Initiative (http://goreadgreen.com/), and Zinio's Industry Resource Center (http://blog.zinio.com/), a one-stop shop for relevant news, expert blog postings, research, and case studies for advertisers and publishers.

As a worldwide distributor, Zinio has offices in San Francisco and New York and Distribution partners across the globe, including London, Madrid, Taipei, and Sydney. Zinio's partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rodale, Rogers Publishing and Ziff Davis. Zinio is also the exclusive home of VIVmag, the world's first fully digital and 100% interactive women's luxury publication. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit http://www.zinio.com/.

About Autonomy

Autonomy Corporation plc , a global leader in infrastructure software for the enterprise, is spearheading the meaning-based computing movement and was recently ranked by IDC as the clear market share leader in enterprise search with market share nearly double that of its nearest competitor. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data including unstructured information, be it text, email, voice or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including information access technology, pan-enterprise search, information governance, end-to-end eDiscovery and archiving, records management, business process management, customer interaction solutions, and video and audio analysis, and is recognized by industry analysts as the clear leader in enterprise search.

Autonomy's customer base is comprised of more than 17,000 global companies and organizations including: 3, AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, Ericsson, Ford, GlaxoSmithKline, Lloyd TSB, NASA, Nestle, the New York Stock Exchange, Reuters, Shell, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 350 companies OEM Autonomy technology, including BEA, Citrix, EDS, HP, Novell, Oracle, Sybase and TIBCO, and the company has over 400 VARs and Systems Integrators. The company has offices worldwide. For more information on Autonomy, please visit http://www.autonomy.com/.

Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.

Editorial Contacts: Winifred Shum Autonomy (US) +1-408-771-6668wshum@autonomy.comEdward Bridges Financial Dynamics (UK) +44-207-831-3113edward.bridges@fd.comJessica Herling Zinio +1-646-383-4054Jherling@zinio.comDavid Vindel The Red Consultancy +44-207-025-6529david.vindel@redconsultancy.comLaura Schaffer Cohn & Wolfe (US) +1-415-365-8557Laura.schaffer@cohnwolfe.comAssia Svinarova Autonomy (UK) +44-1223-448000assias@autonomy.com

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