NEW YORK, Dec. 4 /PRNewswire/ -- STAR Marketing Services Group (http://www.starmsgroup.com/) has appointed Matthew Sinacori Vice President, Operations and Business Development. Based in New York, Sinacori will report to Ed McNally, CEO, STAR Marketing.
In this newly created position, Sinacori's key areas of responsibility will involve operations, human resources, business development and marketing, strategy, and special projects. The role will include reviewing capabilities and goals for individual STAR operating entities as well as developing and defining the optimal efforts for STAR Corporate to support and maximize its value to those companies. Sinacori will then drive implementation of final plans and further enhance cooperative and collaborative efforts among Star units.
Prior to joining STAR Marketing, a unit of Omnicom Group Inc., Sinacori was Director, Marketing Campaigns & Capabilities in the Global Merchant Services business unit of American Express. In this capacity, he drove the branding and communications strategy for the multitude of integrated marketing campaigns which Amex executes with its merchant partners. Sinacori also spearheaded numerous innovations and reengineering efforts to maximize the efficiency of creative development and production processes as well campaign effectiveness and ROI.
Sinacori was previously part of Omnicom's MBA Residency program, working at agencies across varying marketing disciplines, including BBDO, Interbrand, Rapp, and OMD. Prior to completing his MBA at the Wharton School in 2003, he worked at Ernst & Young and Credit Suisse where he developed a solid business and financial grounding.
"Matt's experience and capabilities provide a broad base from which he can drive improvements and superior solutions," said Ed McNally, CEO, STAR Marketing. "He will be leading research and performing business analyses for multiple key areas of challenge and opportunity facing STAR."
About STAR Marketing
STAR Marketing (http://www.starmsgroup.com/), a division of Omnicom Group Inc. (http://www.omnicomgroup.com/), is a network of Customer Relationship Management agencies and specialist services. STAR works with its clients on all aspects of CRM from strategic planning to program development and execution to campaign measurement. STAR companies have leading expertise in offline and online media, interactive, direct, digital, analytics, teleservices, e-mail, strategic consulting, and process improvement. Clients may access some or all of our capabilities directly or through a single point of contact to maximize campaign performance and ROI.
Contact:
Matthew Caldecutt / Gina Preoteasa
Trylon SMR
212/725-2295
