NEW YORK, December 26 /PRNewswire/ --
- JWT's Annual List Includes Pisco Sours, Inconspicuous Travel and the Collective Consciousness
JWT, one of the largest advertising agencies in the world, today released its list of 90 things to watch in 2009.
"Our list points to the broader trends we're seeing, showing the ways in which these shifts will manifest in our everyday lives," says Ann Mack, director of trendspotting at JWT.
Among these shifts, the recession will make the biggest impact, says Mack. "A lot of what to watch in 2009 relates to consumers' adaptation to the economic situation, from 'affordable nutrition' to 'more under one roof,'" notes Mack.
JWT's list of 90 Things to Watch in 2009 (unranked and in alphabetical order):
1. 21st-Century Networking 2. Affordable Nutrition 3. Amy Poehler 4. Apatow-esque Humor 5. Bruno 6. Building a Beauty Arsenal 7. Buraka Som Sistema 8. Career Reinvention and Extension 9. Chat-Avoidance Services 10. The Cleveland Show 11. Cloud Computing 12. The Collective Consciousness 13. Creativity in the Informal Economy 14. Credit Card Dieting 15. Crowdfunding 16. The Decline of E-Mail 17. Distraction as Entertainment 18. DIY Repairs and Renovations 19. Doha 20. Dragonball 21. EarthRoamer 22. Electric Bikes 23. Elizabeth Banks 24. Emma Stone 25. The Energy Race 26. Environmental Exercise 27. Family-Friendly TV 28. Freebies 29. Gerard Butler 30. Girl Talk 31. Giving Circles 32. Gluten-Free 33. Good Old-Fashioned Cooking 34. Graphic Novels Hit Hyperdrive 35. The Green-Collar Class 36. hi5 37. Holographic Projection 38. Home as Castle 39. HomeAway 40. Homemade Beauty Treatments 41. How to Talk to Girls 42. Incognito luxury 43. Inconspicuous Travel 44. Innocent Cosmetics 45. Lady GaGa 46. Lala.com 47. Lance Armstrong 48. Lykke Li 49. Maria Pinto 50. Marketing with Aromas 51. Michelle Obama 52. Microfinancing's Second Wave 53. Mobile Phones Get Personal 54. More Under One Roof 55. NASA's Kepler Telescope 56. Netbooks 57. Noor 58. No "Paper" in Newspapers 59. Nutrition Replaces Dieting 60. Obama-speak 61. ODO7 62. Online TV Network Crackle 63. Online Video Ads 64. Outliers (as a term) 65. Palin's Grandson 66. Personalized Travel Guides 67. Pisco Sours 68. Presidential Sightseeing 69. Prince William Wedding Watch 70. Product Source Tags 71. Radical Transparency Meets Genomics 72. Readers + Social Media = Revenue? 73. Residential Market for Solar Power 74. Ricky Rubio 75. Russell Brand 76. Safe-keeping 77. The Small Movement 78. Smart Garages 79. South Africa 80. Stuart Karten 81. Sustainable Fishery 82. T. Boone Pickens 83. Telepresence 84. Touch Screens 85. Twitter Copycats 86. Virtual Reality Therapy 87. Virtual Socializing 88. Widgets 89. Wikileaks 90. Xbox Streaming
About JWT
JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 85 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge -- from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.
JWT's pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Schick, Shell, Unilever, Vodafone and many others. JWT's parent company is WPP (Nasdaq: WPPGY).
Contact: Alyson Valpone | Department of Communications | alyson.valpone@jwt.com | +1-908-902-3535
