NEW YORK, Jan. 5 /PRNewswire/ -- TBWA Worldwide has been named the 2008 Global Agency of the Year by Adweek magazine.
In its selection of TBWA Worldwide, the Adweek article noted the Network's "...deep client relationships, strong growth, great work and successfully embracing digital, plus a seamless leadership transition at the top."
Tom Carroll, President & CEO TBWA Worldwide said of the recognition, "We have spent the last 10 years building a culture of inclusiveness, truly wanting to be international and collaborative. Led by the efforts of Carisa Bianchi and Rob Schwartz in Los Angeles on Visa and Pepsi, we have also fostered an environment where we have redefined how a network can operate effectively on behalf of its clients. It's working, we're getting better every year. Thanks for noticing."
Adweek first began recognizing global agencies in 1998. The winner is judged in a variety of categories including: Net growth (business wins and substantial organic account expansion/contraction); agency management (hires, restructures, substantial new initiatives, operational or strategic change); creative quality (both excellence in traditional creative and creative innovation, such as new ways agencies have engaged consumers); and marketing effectiveness (achieving substantive measurable results for clients).
TBWA Worldwide (http://www.tbwa.com/) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa. TBWA is one of the fastest-growing networks in the Top-Five, and was named by Adweek as Global Agency of the Year 2008. TBWA has 267 offices in 77 countries, and approximately 12,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (http://www.omnicomgroup.com/), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
