EL SEGUNDO, Calif., Jan. 8 /PRNewswire-FirstCall/ -- Konami and SUBWAY(R) restaurants today announced a partnership that will help promote a healthy lifestyle for children by delivering the fun and excitement of Konami's best-selling get-up-and-move video game to children everywhere. Now thru March 29, 2009, participating SUBWAY(R) restaurants will offer one of six exclusive, high quality DanceDanceRevolution(R) branded premium toy accessories with each purchase of a SUBWAY FRESH FIT FOR KIDS(TM) meal.
Available for a limited time while supplies last, the SUBWAY FRESH FIT FOR KIDS(TM) meal premiums include, DanceDanceRevolution(R) branded Action Armband, Water Bottle, Disco Revolution, Pencil Pal, Dancemania and Break-it-Down. The kids meal and each premium will come in four color DanceDanceRevolution(R) kid's meal bags that feature DanceDanceRevolution(R) images on one side and details about the SUBWAY FRESH FIT FOR KIDS(TM) meal program on the other.
The SUBWAY(R) promotion is the latest in a series of initiatives that has made the DanceDanceRevolution(R) franchise a fitness phenomenon that has received a tremendous amount of recognition for helping people of all ages lose weight and achieve better health. DanceDanceRevolution(R) has truly pioneered the latest trend in gaming that takes players off of the couch and away from the joystick. Each version of the game has a Workout Mode that allows users to track calories burned and monitor their own fitness regiment. Additionally, DanceDanceRevolution(R) has been an official part of the physical fitness curriculum in multiple school districts throughout the United States including every school in the State of West Virginia. The game has also been a valuable tool used in numerous research studies on fighting childhood obesity and has been a mainstay in health clubs and libraries across the nation as organizations look for new and innovative ways to fight childhood obesity.
The promotion will run thru March 29, 2009 with commercial TV spots airing on major kid focused broadcast stations February 9, through March 29, 2009 and will be available at all participating SUBWAY(R) restaurants nationwide.
About Konami
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises Metal Gear Solid(R), Silent Hill(R), DanceDanceRevolution(R) and Castlevania(R), among other top sellers. The latest information about Konami can be found on the Web at http://www.konami.com/. KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. KONAMI CORPORATION is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at http://www.konami.com/.
SUBWAY(R) Restaurants
Headquartered in Milford, Connecticut, and with more than 30,300 locations in 87 countries, the SUBWAY(R) restaurant chain is the world's largest submarine sandwich franchise. The SUBWAY(R) restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership, which continues today, marked the beginning of a remarkable journey -- one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY(R) brand has been honored as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500" listing for 15 of the past 21 years, and was ranked as "America's Top Global Franchise" for 2008.
For more information about the SUBWAY(R) chain, visit http://www.subway.com/.
SUBWAY(R) is a registered trademark of Doctor's Associates Inc.
Media Contacts:
Konami Digital Entertainment, Inc.
Jay Boor
(310) 220-8147
