Lip Smackers® takes a walk on the whimsical side with Julius; Paul Frank's Iconic Monkey and friends
Lip Smacker, the #1 favorite lip gloss among girls and a leader in the lip gloss category, announced today that they have partnered with Paul Frank Industries (PFI) to create a limited edition lip balm collection. Lip Smacker chose to partner with PFI because both brands create carefree, happy, vibrant products designed for teen girls, as well as girls of all ages. The new, limited lip balm collection will be in stores for Holiday 2009. The agreement came out of Bonne Bell's Santa Monica office. Paul Frank is headquartered in Costa Mesa, CA.
The Bonne Bell Company created the flavored lip gloss category and is now the #1 favorite lip gloss among girls. Today, there are over 300 flavors. Smackers® products are flavorful, colorful, fashionable and collectable. Smackers products are the first taste of a girl's love affair with make-up - a relationship that lasts a lifetime.
Teens and tweens are some of Paul Frank's most enthusiastic consumers. They are constantly inspiring the company's witty, brightly colored designs. "One of my favorite teenage memories is of Lip Smackers' Dr Pepper® flavor," said Ryan Heuser, president of Paul Frank Industries. "It's funny how life sometimes comes full circle. Now I get to develop products for a new generation of teens that celebrate Paul Frank's carefree spirit with Bonne Bell!"
"This partnership is a perfect match," states Hilary Bell, executive vice president of strategic ideation for The Bonne Bell Company. "This partnership will allow girls to enjoy the bright, fun-inspired designs of Paul Frank together with the great flavor and cosmetic tradition of Lip Smackers. Our girls will just love to see Julius the monkey, one of Frank's best-known creations, adorning their lip glosses."
"Lip Smackers together with Paul Frank Industries is an ideal collaboration. Paul Frank Industries looks at their business the same way we do. They are in the business of making people happy." added Leslie Gibbs, director of media and new business development for The Bonne Bell Company.
Lip Smackers plans to launch a full range of fashionable balms adorned with Paul Frank characters as well as a variety of other lip gloss applications and giftables. The new collections will be on shelves beginning Holiday 2009 at select retailers.
ABOUT THE BONNE BELL COMPANY
The Bonne Bell Company, founded in 1927, is in its third generation of family leadership. The Company continues to move toward the goal of being the preferred cosmetic brand for the world's preteen and teen market with its two brands - Smackers® and BONNEBELL®. Known for great flavors, innovative packaging and unique product formulas, the Smackers brand is recognized by both girls and their moms. BONNEBELL, the brand of choice by teens, offers beauty products that enhance a girl's natural beauty and introduces her to the world of cosmetics. More information can be found at www.thebonnebellcompany.com.
BONNEBELL, Smackers, Lip Smacker and Lip Smackers are registered trademarks of The Bonne Bell Company®. All rights reserved. ©2009 The Bonne Bell Company®
DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc., used under license. © 2009 Dr Pepper/Seven Up, Inc.
ABOUT PAUL FRANK INDUSTRIES (PFI)
From its humble beginnings as an eccentric accessories company in a Southern Californian garage, Paul Frank Industries has quickly grown into a globally recognized design and marketing company. Fostering relationships with artists and brands through collaborations, as well as licensing partnerships, Paul Frank creates brightly colored, entertaining designs for products that include apparel, accessories, eyewear, bicycles, watches, stationary, children's books, bedding and bath décor. Paul Frank is sold in over fifty countries at retailers such as Nordstrom, Macy's, Bloomingdale's, Fred Segal, Selfridges, Beams, as well as the company's retail division, The Paul Frank Stores. Visit www.paulfrank.com for more information.
Paul Frank Industries, Inc. All rights reserved. All related titles, logos and characters are trademarks of Paul Frank Industries, Inc. ©2009 Paul Frank Industries, Inc. ™
Photos available for this release:
Limited Edition Paul Frank Lip Smackers from The Bonne Bell Company
To view photos, go to www.enr-corp.com/pressroom and enter Release ID: 187393
Contacts:
Ocean Bridge Group, Inc.
Randi Cooley Wilson, 310-392-3200 x229
Account
Manager
rwilson@oceanbridgegroup.com
