Diatect International Corporation (OTCBB:DTCT), a provider of eco-friendly insect control products, today announced record sales for its call center and its new retail initiatives for 2009.
For the month of January, Diatect’s business development call center set sales records, with sales performance up 45% from the same period last year. Additionally the call center added 47 new accounts during the month.
Diatect initiated a new promotional program for 2009 to highlight the benefits of Diatect’s environmentally friendly insecticides. The company is revamping its packaging under the guidance of Greg Corey, founder of Porch Light Studio (Atlanta). Porch Light’s design successes include such national brands as Home Depot, Rubbermaid, and Georgia Pacific. Porch Light’s efforts will focus on Diatect’s packaging, Point of Purchase (POP) promotion and labeling to make Diatect products more visible and stand out on the shelf.
Complimenting the package redesign, Diatect has retained PinPoint Communications to direct a promotional program to drive brand awareness of Diatect’s environmental friendly insecticides. PinPoint Communications has developed successful product awareness programs for Mars Snackfoods, American Standard Brands, and Home Depot. PinPoint’s efforts will focus on featuring the benefits of Diatect products through newspaper articles across the U.S., and to increase trade and consumer press coverage, in both the lawn and garden industry and the hardware store industry.
About Diatect International
Diatect is an emerging global provider of eco-friendly insecticides for agricultural, commercial and at-home use. The company’s EPA-registered formulas uniquely balance maximum efficacy with ecological sensitivity. Diatect sells its product lines through wholesale distributors, retailers and increasingly the Internet. Diatect products represent the green generation of pest control. For more information, visit http://www.deadbugsnaturally.com or http://www.diatect.com.
An investment profile is available at http://www.hawkassociates.com/profile/dtct.cfm.
Contact Chief Financial Officer Robert Rudman at 813-387-3309, e-mail: robert@diatect.com or Frank Hawkins, Hawk Associates, 305-451-1888, e-mail: diatect@hawkassociates.com. To receive e-mail notice of future releases sign up at http://www.hawkassociates.com/about/alert.
Safe-Harbor Statement under the Private Securities Litigation Reform Act of 1995:This press release may contain forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the Exchange Act), including all statements that are not statements of historical fact regarding the intent, belief or current expectations of the company, its directors or its officers with respect to, among other things: (i) the company’s financing plans; (ii) trends affecting the company’s financial condition or results of operations; (iii) the company’s growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words “may,” “would,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the risk disclosed in the company’s Forms 10-K and 10-Q filed with the SEC.
Contacts:
Diatect International Corporation
Robert Rudman, 813-387-3309
or
Hawk
Associates
Frank Hawkins, 305-451-1888