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PR Newswire
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Lance Reassures Consumers Its Sandwich Crackers are Safe

CHARLOTTE, N.C., Jan. 30 /PRNewswire-FirstCall/ -- As the peanut butter recall situation continues, Lance, Inc. is reaching out to consumers for a third time since the peanut butter story crossed media airwaves.

The following is a statement from David Singer, President and CEO of Lance.

"I want to continue to reassure consumers that Lance(R) peanut butter sandwich crackers, peanuts and peanut bars are not part of the FDA's salmonella investigation and are not part of the expanded recall. We do not use peanuts, peanut butter or peanut butter paste from Peanut Corp. of America (the supplier at the center of this investigation) in any products carrying the Lance brand name.

Furthermore, we have been concerned with national stories suggesting consumers throw away all products containing peanut butter, when in fact there are a number of peanut butter products that are not part of the recall.

In this difficult economic time, Lance does not want consumers needlessly throwing away food that is not part of the recall and is safe to eat.

As the largest U.S. producer of peanut butter sandwich crackers, Lance makes 100% of the peanut butter used in our Lance brand sandwich crackers. We have a strict, in-depth quality control program that includes extensive testing of our peanut butter at multiple phases of the production process.

In recent days we have received a growing number of calls and e-mails from consumers wondering if they can consume Lance products. Lance brand sandwich crackers, peanuts and peanut bars are safe to eat and should not be discarded."

Lance makes eight peanut butter sandwich cracker varieties which can continue to be found on store shelves and remain safe to eat: ToastChee, Reduced Fat ToastChee, Toasty, Reduced Fat Toasty, Captain's Wafers Peanut Butter and Honey, Malt Peanut Butter, Wheat Crackers with Peanut Butter, and Nekot. Lance brand peanut products include: Salted Peanuts, Peanut Bar, Honey Toasted Peanuts, Hot-n-Spicy Peanuts and Roasted Peanuts.

Consumers can log onto http://www.lance.com/ for more information, such as a video message from CEO David Singer, FAQ for consumers and a link to the American Peanut Council for a list of products not impacted by the recall. To learn more about the ongoing FDA investigation, visit http://www.fda.gov/.

About Lance, Inc.

Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout much of the United States and other parts of North America. The Company's products include sandwich crackers and cookies, potato chips, crackers, cookies, other snacks, sugar wafers, nuts, restaurant style crackers and candy. Lance has manufacturing facilities in North Carolina, Iowa, Georgia, Massachusetts, Texas, Florida, Arkansas, Ohio and Ontario, Canada. Products are sold under the Lance, Cape Cod, Archway and Tom's brand names along with a number of private label and third party brands. The Company's products are distributed through a direct-store-delivery system of approximately 1,400 sales routes, a network of independent distributors and direct shipments to customer locations. Products are distributed widely through grocery and mass merchant stores, convenience stores, food service outlets and other channels.

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© 2009 PR Newswire
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