PURCHASE, N.Y., Jan. 31 /PRNewswire/ -- One of this year's most buzzed-about Super Bowl television ads is also poised to create online video history. SoBe Lifewater's "LizardLake" 3-D commercial will be the first 3-D HD video on YouTube. It will be released today prior to the big game broadcast at http://youtube.com/sobeworld.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090131/NY65283 )
Created and directed by Super Bowl veteran and brand guru Peter Arnell, the 60-second spot features the iconic SoBe Lizards dancing alongside football superstars Ray Lewis, Justin Tuck and Matt Light. It marks an encore performance for the rhythmic lizards, who took the Super Bowl by storm last year grooving to "Thriller" alongside supermodel Naomi Campbell.
"We are compulsive innovators, so are very thrilled to debut the Hi-Def 3-D experience to the global YouTube audience," said Massimo d'Amore, CEO of PepsiCo North America Beverages. "The SoBelieve campaign continues to be an extraordinary multimedia, multiplatform event. From iTunes to NBC to the global YouTube platform, the lizards are everywhere."
The online community has been anxiously awaiting the natural convergence of YouTube and 3D in High Definition. By bringing this 3-D HD video to YouTube, PepsiCo and its SoBe Lifewater brand have created the "must see" Super Bowl 2009 online event that savvy, fellow 'collectors of cool' will be clicking and sharing throughout the digital world.
For optimum viewing of the 3-D experience, over 125 million pairs of 3D glasses are being distributed by PepsiCo and are available now via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues and are FREE to consumers.
To further experience SoBe Lifewater, visit: http://www.sobelieve.com/ About PepsiCo
PepsiCo is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The Company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the Company serves.
This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the Company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the DowJones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit http://www.pepsico.com/.
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